Experiences at Starz Entertainment Group

Executed and updated affiliate (cable & satellite programmers) marketing tactics for national and gap campaigns. Worked closely with Affiliate Marketing Directors, Sales, Corporate Marketing, Public Relations, Legal, Research, Telemarketing, Print and Video departments to support Affiliate partnerships and strategic initiatives. Assisted in establishing new creative processes for managing campaigns and marketing tactics (print, radio and cross-channel spots). Tracked and fulfilled gift with purchase programs, performed mystery calling and mystery monitoring during free previews and telemarketing campaigns. Assisted in development of Point of Purchase displays and call center Point of Sale initiatives....

The best team I worked with was one with Brian Swanson, Patrick DiBartolomeo and Tom Wenzel. This management team was able to grow the incremental business quickly while providing relevant development for all positions underneath them. Plus, they all were a riot to work with.