Experiences at TanaSeybert

* Educated and enlisted assistance from pre-press, production and interactive staff to pursue creative offering, and managed operational, administrative and creative functions
* Met the creative needs of existing and new clients by providing strategic development, design and editorial services through individual efforts, freelance assistance and ultimately a team of multi-talented hires
* Promoted an "under one roof" client experience by supplying sales reps with printed and online marketing and advertising tools, and a revitalized website that publicized creative services integrated with the firm's other capabilities...

What seemed like a logical step in expanding the company's offering to include comprehensive creative services proved to be an uphill battle. Shifting attitudes from a manufacturing mindset, building and promoting a creative team with limited resources, and establishing a reputation through a large, yet independent sales force were a few of the challenges encountered....