Experiences at Trend Micro

I oversee the Level 3 escalation for technical support for the entire EMEA operations of TrendMicro and report directly to the Director for European Operations in Munich, Germany. This involves coordination and consultation of engineers and managers of our EMEA Business Units together with the developers of our products to resolve concerns raised by our corporate and enterprise clients....

- Led segment, vertical solutions- set vision, framed organization structure, analyzed market, product features/differentiation, customers, competition, executed marketing plans, owning P & L, budgets.
- Drove the marketing strategy to grow SMB by 50% and increase market share in Enterprise for Gateway, Mail, File, Desktop, End point - Antivirus, Antispam, URL filter, Antispyware, Antiphishing.
- Developed vertical categories and go-to-market plans for market penetration with partners/distribution.
- Provided market intelligence, drove messaging, positioning, value proposition, marketing collateral, pricing, advertising, promotions, brand and sales metrics to generate over 75% revenue growth.
- Conducted primary, secondary research, channel survey to baseline and drive channel growth by 125%.
- Championed lead generation programs including Direct, Event, email, and Database marketing.
- Provided leadership on content creation, creative strategy for Advertising and Focus Group studies.
- Worked extensively with PR, Agencies, Analysts, and Channel to drive end user awareness and branding.
- Identified partnerships (Cisco, Microsoft, HP, ISP's, and OEMs) and forged relations, built solutions model to drive higher margins, market penetration and incremental revenues....