Experiences at Waggener Edstrom Worldwide

Headed up a 20-person public relations team for the Microsoft Consumer Division. Strategic planning, messaging, product promotion, press and analyst relations, writing, and events. For Waggener Edstrom agency, created digital media new business development department.

The Jobster team... easy. The good folks at Jobster are dream partners and the Waggener Edstrom PR team is that just-right combination of creativity, strategy and execution -- with the common goal of driving results that move the needle for Jobster. They work hard and laugh easily. What could be better than that?...

Analyst relations

* Provided strategic business partnership in direct support of both a Senior Vice President and practice group Director in partnership with appropriate agency resources. Performed a variety of executive administrative tasks and special projects in support of planning, business priorities, reports, and team management.
* Reflected an appropriate approach to and consideration of high-level relationships, an understanding of the intersections between internal and external customer needs and comprehension of agency business practices and value proposition.
* Acted proactively on behalf of Executives where necessary in supporting his/her efforts with regard to agency goals and priorities. Acted as a liaison between Executive team members and staff, editors, clients and vendors.
* Screened incoming calls, correspondence, interoffice materials; determine priority and compose messages/reply to receiver on behalf of Executive as appropriate. Used judgment when processing Executive team member's e-mail. Offered insight or additional context where necessary to assist Executive in decision-making.
* Owned/Managed confidential files for senior team members, including employee performance evaluations, e-mail and other sensitive information.
* Managed Executive's calendar, planned complex travel for multi-city press tours with high-profile clients, ensuring all details were accurately included in itinerary and logistics were carried out flawlessly.
* Tracked client budget & expenses against forecast with monthly financial and status reports.
* Processed Executive's expense reports for timely reimbursement....

Microsoft Account

To Update

* Most relevant brands: Microsoft, Amazon.com, T-Mobile, MasterCard, Starbucks, St. Vincent de Paul
* Public Relations
o Created PR plan strategy research, press releases, and measurement analysis
o Managed research for PR efforts
* Designed and managed Harris Polls for MasterCard and T-Mobile to create press releases. Results included placement in the New York Times
* Conducted focus groups for Microsoft and St. Vincent de Paul to aid in PR strategy
* Analyzed secondary research and media coverage for market and audience insight
* Digital Media/Marketing
o Designed and managed large, proprietary new media consumption study to understand how digital information is shared, accessed, and consumed (such as blogs and social networking)
o Partnered with the agency's Digital Strategies Group to support Digital Storytelling practice
o Built ranked blog lists for PR plans based on a "social authority index" methodology
o Conducted Amazon.com concept research on a strategic online promotion: "Indie Film Festival"...

* Most relevant brands: Microsoft, Amazon.com, T-Mobile, MasterCard, Starbucks, St. Vincent de Paul
* Public Relations
o Created PR plan strategy research, press releases, and measurement analysis
o Managed research for PR efforts
* Designed and managed Harris Polls for MasterCard and T-Mobile to create press releases. Results included placement in the New York Times
* Conducted focus groups for Microsoft and St. Vincent de Paul to aid in PR strategy
* Analyzed secondary research and media coverage for market and audience insight
* Digital Media/Marketing
o Designed and managed large, proprietary new media consumption study to understand how digital information is shared, accessed, and consumed (such as blogs and social networking)
o Partnered with the agency's Digital Strategies Group to support Digital Storytelling practice
o Built ranked blog lists for PR plans based on a "social authority index" methodology
o Conducted Amazon.com concept research on a strategic online promotion: "Indie Film Festival"...

Knowing how far to push to get something accomplished--culturally, it takes a while to get things done. If you have the "get it done attitude" it can feel challenging sometimes.

managing the daily operations/facilities of the Bellevue office. Everything from space planning to day to day managing of the office to creating RFP's to managing the current crane accident re-construction (if you haven't seen the news lately, do a web search for 'crane' 'accidents' 'bellevue, wa' I am sure it's there!...