Experiences at kbs Marketing

Marketing consulting company specializing in business development, market analysis, strategic planning and interactive communication strategies. Helped companies utilize the power of the Internet to acquire new customers and add value to existing customer relationships
* Conducted a market segmentation study to help a Bermuda-based insurance carrier target markets within their middle market area. Marketing strategies for each industry and line of business were developed as well as a regional prospecting system.
* Developed an interactive communication program to introduce a new software company to Chief Marketing Officers and CIO's. Mailings were conducted to prospects (utilizing email and direct mail) directing the user to enter a personalized code into a website. Through the code, a personalized websites was created. Utilizing web analytics qualified leads were generated which resulted in a 55% increase in appointments to prospect companies.
* Developed a communication and branding program for a mortgage broking company. Program led to increased awareness of the company, requests for information and mortgage applications....