Defined general market strategy and tactics including pricing, licensing, and positioning. Ensured the company launched the first release on time, which appeased customers and investors. Keeping complex projects on schedule will help another company save time and money.
Won 1998 Best Startup PR Campaign from Software Marketing Journal. Craft effective marketing messages, showing the aptitude to clearly communicate complex ideas, which is of high value to vendors.
Authored company business plan used to acquire investment capital. The plan helped land the company its second round of funding, $1.3M. Experience in building business plans shows ability to understand all aspects of a business and is of value to another company evaluating acquisition or investment opportunities.
* Developed relationships with HP, Microsoft, and Oracle. Navigating the large vendors and finding the right people, while selling the value proposition of an unknown product is a rare skill that will be invaluable to any firm partnering to help grow its business.... 
Posted @ 06:26PM, August 23, 2007
by Ron Exler | Permalink
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