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    <title>Jobster: Answers by Tiffany Fehr</title>
    <link>http://www.jobster.com/at/person/show/1525?hbxcmp=feed&amp;hbxsrc=rss_user_answers</link>
    <image>
      <title>Jobster.com</title>
      <url>http://www.jobster.com/at/assets/images/jobster/logos/rss_logo.gif</url>
      <link>http://www.jobster.com/at/person/show/1525?hbxcmp=feed&amp;hbxsrc=rss_user_answers</link>
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    <pubDate>Mon, 16 Jul 2007 04:05:03 GMT</pubDate>
    <description>Most recently updated answers by Tiffany Fehr</description>
    <item>
      <title>Tiffany, How would you describe what you did at Ocentrix?</title>
      <link>http://www.jobster.com/at/answer/view/234862?answer_class=AnswerBase</link>
      <description>UI developer/designer and content writer focused on small-business websites for automotive and motorcycle dealerships, by a special relationship with Harley-Davidson. Beyond design and development, earned extensive experience directly collaborating with clients, account managers and Harley-Davidson?? corporate design standards.</description>
      <pubDate>Mon, 16 Jul 2007 04:05:03 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/234862?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, How would you describe what you did at Digital Web Magazine?</title>
      <link>http://www.jobster.com/at/answer/view/234863?answer_class=AnswerBase</link>
      <description>Volunteer Production Manager for Digital Web Magazine, a recognized, independent web publication for web designers, web developers and information architects. Editorial writing duties, as well as occasional article writing duties.  Minor work on our in-house, PHP-based CMS.</description>
      <pubDate>Thu, 05 Jul 2007 20:19:28 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/234863?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, How would you describe what you did at WhitePages.com?</title>
      <link>http://www.jobster.com/at/answer/view/234859?answer_class=AnswerBase</link>
      <description>UI design and development within the Engineering team for WhitePages' Network. The Network included WhitePages.com/.ca and 411.com, as well as 60+ co-brand partnerships and an extensive affiliate system. In 2005, WP.com broke into the Top 50 Ad-Focused Websites (5/2005, ComScore MediaMetrix). Highlights of work at WP included:

* Authored GUI re-design in 2002 and helped design &amp; marketing team better translate 2004 re-design into CSS, resulting in pages 75% faster @56k and 36% lighter. The redesigns and underlying "engines" supported traffic growth from 2M to 17M uniques/mo since 2002.

* Designed and developed CSS-based "skinnable" framework for co-brand distribution, allowing customized co-brand websites with minimal maintenance overhead. This framework powered co-brands for the likes of MSN, AOL, Verizon's SuperPages, SmartPages/YellowPages and YPG in Canada.

* Revamped entire front-end code base in early 2005 to better align with business and distribution requirements. Re-write also enabled better implementation of coding standards, improved CSS usage and greater leverage of XSLT's templating. Coincided with database, Perl and XML schema updates needed by entire development team. Consistently met deadlines over 3 month re-write project.

* Led interaction design/development and user advocacy, Network-wide. Frequently involved in technical writing, prototyping, user analysis and design/development for WP's sister-site "wizards", like their online mailing list generation tool.</description>
      <pubDate>Thu, 05 Jul 2007 20:18:47 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/234859?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, How would you describe what you did at Demand Media / Hillclimb Media?</title>
      <link>http://www.jobster.com/at/answer/view/234858?answer_class=AnswerBase</link>
      <description>User Experience Engineering (design and development) for Hillclimb Media's collection of niche recreation web properties, notably Run.com, RunThePlanet.com, GardenGuides.com and GolfLink.com. Current projects include developing websites for recreation markets with web-standard user-interfaces, solid information architecture and a light-weight code base. The company specializes in acquiring older, well-ranked specialty websites, which are then redesigned, re-developed and expanded with Hillclimb Media's unique recreation content. Beyond UX planning, front-end development and an small amount of design, typical work includes conceptualization, mind-mapping, usability heuristics and SEO &amp; SEM strategies, as well as competitive analysis and search analytics. Hillclimb Media's development environment includes working with SQL, ASP, XHTML, CSS, DOM scripting, a smidge of AJAX, and lots and lots of regular expressions.</description>
      <pubDate>Thu, 05 Jul 2007 20:18:05 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/234858?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, How would you describe what you did at University Of Washington?</title>
      <link>http://www.jobster.com/at/answer/view/133600?answer_class=AnswerBase</link>
      <description>Graduate-level focus on user-centered design principles, usability testing and visual information presentation. Special extended study of Visual Design, covering cognitive theory of vision and design topics, with a wide variety of analysis methods.</description>
      <pubDate>Sat, 19 May 2007 20:04:08 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/133600?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, How would you describe what you did at Wellesley College?</title>
      <link>http://www.jobster.com/at/answer/view/133202?answer_class=AnswerBase</link>
      <description>Majored in Studio Art (focus Digital Art &amp; Sculpture) and Media Arts &amp; Sciences (effectively Web Design &amp; Development).  I attended Wellesley during the first dot-com bubble, and the school measured time to determine its response to the growing student interest in web design/development topics.  A few like-minded students and myself banded together to form a loose independent major in web technologies and issues, gathering what we could from the school curriculum.  My focus was media theory (emerging media) and graphic design. I tied the two together through my volunteer role as the Graphic Editor of the campus weekly newspaper, the Wellesley News.  It was a great start to a lifetime of self-education about web technologies.</description>
      <pubDate>Fri, 18 May 2007 20:23:56 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/133202?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What advice would you give to a new employee at WhitePages.com?</title>
      <link>http://www.jobster.com/at/answer/view/2025?answer_class=AnswerBase</link>
      <description>Endlessly push the company to help you reach concrete goals like promotions, raises, market changes for your skillset, training opportunites, evening programs, new duties... everything.  Their attention to advaning your career is spotty, at best.</description>
      <pubDate>Thu, 10 May 2007 06:20:41 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/2025?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What blogs are people reading at Digital Web Magazine?</title>
      <link>http://www.jobster.com/at/answer/view/85219?answer_class=AnswerBase</link>
      <description>Better question: what blogs don't we read.  If you count staff and contributors, and the average estimate of blogs included in bloglines or google reader accounts, that puts the number into the tens of thousands.</description>
      <pubDate>Tue, 30 Jan 2007 19:43:51 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/85219?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, How did you find your job at Digital Web Magazine?</title>
      <link>http://www.jobster.com/at/answer/view/85218?answer_class=AnswerBase</link>
      <description>Digital Web Magazine is a volunteer organization.  As staff balances work, life and Digital-Web, sometimes positions open up.  I applied for just such a position, because I wanted to get involved in giving back to the web stardards/web professional community in some way, and they liked me. {shrug}</description>
      <pubDate>Tue, 30 Jan 2007 19:41:35 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/85218?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What's your workspace like at Digital Web Magazine?</title>
      <link>http://www.jobster.com/at/answer/view/85217?answer_class=AnswerBase</link>
      <description>Digital Web Magazine is a virtual office, so my workspace is my laptop, whatever chair I'm sitting in, Basecamp and our CMS.  All are pretty comfy, though.</description>
      <pubDate>Tue, 30 Jan 2007 19:36:50 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/85217?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What are the three best things about working at Digital Web Magazine?</title>
      <link>http://www.jobster.com/at/answer/view/85210?answer_class=AnswerBase</link>
      <description>1.  Top-notch, friendly staff.
2.  Collaboration and discussion with our awesome users.
3.  Collaboration and discussion with our awesome contributors.

Really, just being part of the community around Digital-Web.com is very rewarding and challenging.</description>
      <pubDate>Tue, 30 Jan 2007 19:22:43 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/85210?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What did you learn along the way at WhitePages.com?</title>
      <link>http://www.jobster.com/at/answer/view/2021?answer_class=AnswerBase</link>
      <description>Politics are an evil you can't avoid.</description>
      <pubDate>Wed, 24 May 2006 20:51:09 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/2021?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, Where do you hope to be in 10 years?</title>
      <link>http://www.jobster.com/at/answer/view/242429?answer_class=AnswerBase</link>
      <description>One of those lucky people who can see a good career and also see a rewarding work-life balance.</description>
      <pubDate>Mon, 16 Jul 2007 18:45:25 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/242429?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What is the most exciting thing you plan to do this summer?</title>
      <link>http://www.jobster.com/at/answer/view/216625?answer_class=AnswerBase</link>
      <description>Learn Ruby on Rails and/or Django/Python and build a few apps.  Geeky, but I'm already enjoying it immensely.  After that, I want to learn Apollo/AIR, improve my AJAX abilities and then play with some Silverlight.</description>
      <pubDate>Sun, 01 Jul 2007 02:19:13 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/216625?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What blogs do you visit regularly?</title>
      <link>http://www.jobster.com/at/answer/view/146881?answer_class=AnswerBase</link>
      <description>Digital Web 'Zine - http://digital-web.com/
My own blog - http://www.tiffehr.com/
My other blog - http://www.lostcog.com/
Visual Complexity - http://www.visualcomplexity.com/
What Jeff Killed - http://www.whatjeffkilled.com/
Evolution Shift - http://www.evolutionshift.com/blog
Palaeoblog - http://palaeoblog.blogspot.com/
Boxes &amp; Arrows - http://www.boxesandarrows.com/
Design Observer - http://www.designobserver.com/
Blue Flavor - http://blueflavor.com/
Footnoted - http://www.footnoted.org/
Indexed - http://indexed.blogspot.com/</description>
      <pubDate>Fri, 15 Jun 2007 21:13:35 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/146881?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What are your favorite web sites?</title>
      <link>http://www.jobster.com/at/answer/view/146883?answer_class=AnswerBase</link>
      <description>Digital Web 'Zine - http://digital-web.com/
My own blog - http://www.tiffehr.com/
My other blog - http://www.lostcog.com/
Boxes &amp; Arrows - http://www.boxesandarrows.com/
Blue Flavor - http://blueflavor.com/
Design Observer - http://www.designobserver.com/
Indexed - http://indexed.blogspot.com/
Visual Complexity - http://www.visualcomplexity.com/
What Jeff Killed - http://www.whatjeffkilled.com/
Evolution Shift - http://www.evolutionshift.com/blog
Palaeoblog - http://palaeoblog.blogspot.com/
Footnoted - http://www.footnoted.org/</description>
      <pubDate>Fri, 15 Jun 2007 21:13:10 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/146883?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What would you different if you transitioned from college to work all over again?</title>
      <link>http://www.jobster.com/at/answer/view/216635?answer_class=AnswerBase</link>
      <description>I wouldn't time my college-to-working-life transition to coincide with the first dot-com bust.  That kind of made things difficult.  I'm still correcting for it, I think.</description>
      <pubDate>Fri, 15 Jun 2007 21:10:03 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/216635?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What was the last really difficult interview question you were asked?  How did you respond?</title>
      <link>http://www.jobster.com/at/answer/view/216630?answer_class=AnswerBase</link>
      <description>"How would you describe this Team, from what you've learned about it during the interview process?"

Basically, my conception built-up question-by-question v. that of someone who actually lead the team in question.  I think I flopped that one pretty good.</description>
      <pubDate>Fri, 15 Jun 2007 21:07:53 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/216630?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, If you could choose, what city would you most like to live/work in?  Why?</title>
      <link>http://www.jobster.com/at/answer/view/194865?answer_class=AnswerBase</link>
      <description>San Francisco/Silicon Valley.  It's the nexus of the best and brightest in the Internet, and is competitive, ambitious and inspirational all at once.</description>
      <pubDate>Thu, 24 May 2007 20:40:57 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/194865?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, How would your co-workers describe you?</title>
      <link>http://www.jobster.com/at/answer/view/194867?answer_class=AnswerBase</link>
      <description>Passionate, sardonic, quick, fast-paced, brassy.  In effect, a highly competent, quick-moving colleague who's also good for a sense of humor about life and working. On the negative side, I sometimes don't suffer fools easily, and get really tired of observing needless office politics, but don't we all?</description>
      <pubDate>Sun, 22 Apr 2007 07:16:03 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/194867?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, Who are your role models?</title>
      <link>http://www.jobster.com/at/answer/view/194866?answer_class=AnswerBase</link>
      <description>Nikola Tesla.</description>
      <pubDate>Sun, 22 Apr 2007 07:12:10 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/194866?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What kind of job are you looking for?</title>
      <link>http://www.jobster.com/at/answer/view/194864?answer_class=AnswerBase</link>
      <description>A team and organization that understands and supports the fact that the best tech workers eat, sleep and breathe their geek interests, and bring all of it to bear at work.  A good company hires those people, and gives them some latitude to participate in their geek communities on the clock.</description>
      <pubDate>Sun, 22 Apr 2007 07:00:47 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/194864?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What makes you a great employee?</title>
      <link>http://www.jobster.com/at/answer/view/194863?answer_class=AnswerBase</link>
      <description>I love what I do, and it's both my career and my hobby. When the work day is done, my ongoing reading and research about the internet, web design, web development and an endless list of associated interests goes home with me, and I keep working on it there.  My corporate work makes use of the the best-practices I learn and develop on my own projects, and I make sure I know how and why those solutions work for the web.</description>
      <pubDate>Sun, 22 Apr 2007 06:58:12 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/194863?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What do you do for fun?</title>
      <link>http://www.jobster.com/at/answer/view/194862?answer_class=AnswerBase</link>
      <description>I do far too many sports and activities to list without scaring myself and others. I stay just to the sane side of busy and over-involved.</description>
      <pubDate>Sun, 22 Apr 2007 06:50:00 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/194862?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What's your dream job?</title>
      <link>http://www.jobster.com/at/answer/view/194860?answer_class=AnswerBase</link>
      <description>A team and organization that understands and supports the fact that the best tech workers eat, sleep and breathe their geek interests, and bring all of it to bear at work. A good company hires those people, and gives them some latitude to participate in their geek communities on the clock.</description>
      <pubDate>Sun, 22 Apr 2007 06:27:17 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/194860?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What are the most rewarding aspects of your job?</title>
      <link>http://www.jobster.com/at/answer/view/154042?answer_class=AnswerBase</link>
      <description>Building websites that don't get in the way of users.  If my mom can use a website without feeling guilty for things entirely not her fault, that's very rewarding for me.  (Aside from the fact it means less long-distance tech help.)</description>
      <pubDate>Mon, 02 Apr 2007 16:07:13 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/154042?answer_class=AnswerBase</guid>
    </item>
    <item>
      <title>Tiffany, What are the most challenging aspects of your job?</title>
      <link>http://www.jobster.com/at/answer/view/147264?answer_class=AnswerBase</link>
      <description>Battling for:  semantic markup, real *cascading* CSS, separation of church and state, separation of presentation layer and data layer, usability for people, "usability" for googlebot, consistent vocabulary, recognition that HTML is a real programming language, web-standards best practices, usability best practices, accessibility best practices, unobtrusive JS, comments in back-end code frameworks, that IA is worth time and attention...all the usual battles of a small web shop.</description>
      <pubDate>Mon, 02 Apr 2007 16:05:25 GMT</pubDate>
      <guid>http://www.jobster.com/at/answer/view/147264?answer_class=AnswerBase</guid>
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