http://www.jobster.com/at/person/show/2862078?hbxcmp=feed&hbxsrc=rss_user_answers http://www.jobster.com/at/assets/images/jobster/logos/rss_logo.gif http://www.jobster.com/at/person/show/2862078?hbxcmp=feed&hbxsrc=rss_user_answers Tue, 21 Aug 2007 03:59:16 GMT Most recently updated answers by Bill Ganz, www.billganz.com - (310) 991-9798 http://www.jobster.com/at/answer/view/271655?answer_class=AnswerBase Coast to Coast was a full service Production Company for Live Event Design and Corporate Tour Management. We produced shows worldwide from Fortune 500 companies to Start-Ups. We were a full service agency handling Live Events, Tradeshows, Print, Design, Creative, Video Production, Multi-Media and Media Buying. Tue, 21 Aug 2007 03:59:16 GMT http://www.jobster.com/at/answer/view/271655?answer_class=AnswerBase http://www.jobster.com/at/answer/view/271652?answer_class=AnswerBase Owner and operator of a Video, Film and Multi-Media Development Company. My responsibilities are to run the company, hire the staff, sell the clients and programs, Creative Director, Executive Producer and develop all the Live Events, Multi-Media Events and On-Line Web Interactive Events. www.moremediagroup.com Tue, 21 Aug 2007 03:57:28 GMT http://www.jobster.com/at/answer/view/271652?answer_class=AnswerBase http://www.jobster.com/at/answer/view/271653?answer_class=AnswerBase I was brought in to www.rocketinfo.com - www.rocketnews.com to do the turnaround Re-Launch as a consultant. I was then named President & CEO as a placeholder temporarily. I accepted the title and position of President and Board Member, Febuary 2007. Position is; re-launch company, set-up outward facing message for PR, establish Marketing message, develop Channel Sales Program, develop Channel Partnerships, establish branding campaign, bring in an Executive Team, hire and operate new staff, relocate the company from Canada to Newport Beach. www.rocketinfo.com - www.rocketnews.com Tue, 21 Aug 2007 03:56:39 GMT http://www.jobster.com/at/answer/view/271653?answer_class=AnswerBase http://www.jobster.com/at/answer/view/271657?answer_class=AnswerBase Audio/Video Engineer, Audio/Video Design, Engineering & Production Design, 1984 - 1986 I have received 9 Engineering and Design Degrees in Audio, Video and Film Production. I have 23 years of experience in the Entertainment and Multi-Media Industry. Tue, 21 Aug 2007 03:50:01 GMT http://www.jobster.com/at/answer/view/271657?answer_class=AnswerBase http://www.jobster.com/at/answer/view/271656?answer_class=AnswerBase Owner and operator of a Live Events Design and Multi-Media Development Company. My responsibilities are to run the company, hire the staff, sell the clients and programs, Creative Director, Executive Producer and develop all the Live Events, Multi-Media Events and On-Line Web Interactive Events. www.promotionalevents.tv Tue, 21 Aug 2007 03:46:56 GMT http://www.jobster.com/at/answer/view/271656?answer_class=AnswerBase http://www.jobster.com/at/answer/view/271651?answer_class=AnswerBase Owner and operator of a Video, Film and Multi-Media Development Company. My responsibilities are to run the company, hire the staff, sell the clients and programs, Creative Director, Executive Producer and develop all the Live Events, Multi-Media Events and On-Line Web Interactive Events. www.moremediagroup.com Tue, 21 Aug 2007 03:36:31 GMT http://www.jobster.com/at/answer/view/271651?answer_class=AnswerBase http://www.jobster.com/at/answer/view/271650?answer_class=AnswerBase Owner and operator of a Video, Film and Multi-Media Development Company. My responsibilities are to run the company, hire the staff, sell the clients and programs, Creative Director, Executive Producer and develop all the Live Events, Multi-Media Events and On-Line Web Interactive Events. www.moremediagroup.com Tue, 21 Aug 2007 03:36:15 GMT http://www.jobster.com/at/answer/view/271650?answer_class=AnswerBase http://www.jobster.com/at/answer/view/299410?answer_class=AnswerBase Live Event Producer / New Media / Digital Producer / Live Event Producer-Designer / Video Production / Mult-Media Production / On-Line Media developpment / Sun, 08 Jun 2008 06:17:34 GMT http://www.jobster.com/at/answer/view/299410?answer_class=AnswerBase http://www.jobster.com/at/answer/view/440764?answer_class=AnswerBase TARGETED TRAFFIC FOR SOCIAL MEDIA Bill Ganz May 17, 2008 www.billganz.com In the internet world, traffic rules. It is sought after, paid for and fought for. But for many businesses, it can be elusive. There are many types of traffic on the internet, there is traffic and there is "targeted traffic". So what does it take to generate "targeted traffic" to your website, portal or social network? The first thing we need to understand is that traffic generation on the internet is complex; it is simple but not easy. Businesses on the internet should recognize it takes hard work to keep the trust and develop the loyalty of visitors for their network or portal. Most companies will spend their time and money on web design, IT components and hardware applications then wonder why there is no traffic. The few companies that understand "targeted traffic", and spend the time to research and define who it is they want to reach, reap the rewards. Doing the research on your targeted traffic is essential and also lets you understand your customer's psychology and ideology. Demographics on the internet are not very helpful when it comes to traffic. It is key that you have a psychographic and bio-demographic profile on your potential users. Social Media today allows you to know your audience from their own words and user groups. Backend analytics will also show customer behavior and targeted traffic patterns. This is key to understanding the word "Velocity" as it is defined by Webster; Direction X Speed = Success. Potential customers are using the internet for one reason and one reason only; they have a problem and are looking for solutions. If a website, portal or social media network has positive intentions for education or fulfillment - they will receive loyalty, i.e. return visitors. This is called a Presumer. A Presumer is a consumer before they have bought any products or services. Whether their problem is boredom and they are looking to be entertained or a more complicated problem like, "how do I find a family car that is blue in color, economical, has a 100,000 mile warranty and is built in the U.S.?" One of the first things you can do is ask yourself; what are the problems my potential customers have and what solutions do I offer? Companies are spending a great deal of time and money making pretty websites that are barren of traffic. Pretty does not sell. What sells is knowing your audience. Psychology verses technology is a critical understanding in setting up your Search Engine Marketing. Solutions can be given in a number of formats from graphs, pictures, videos, audios, webinars, and words. Remember it is the words that sell, no matter what format you use. These words must explain in plain language the solution your potential customer requires. At MORE Media Group, Inc. we have spent years helping companies research, develop and implement campaigns that solve problems for their customers. Our team of researchers, designers, writers, and marketers understand the complexities of delivering targeted traffic to your "solutions site." In the ever changing and very fast paced world of the internet it takes more than just "pretty" to achieve end goals, it takes a well developed team that is constantly in touch with your potential customers. Imagination verses application is critical to getting to know your audience. Audiences are fickle and don't like to be tricked into a site. These days, the major Search Engines are de-valuating unique visits unless they are supported by return visitors. So the next time you think about adding all the pretty flash and "it's about me" copy to your website, give Bill Ganz (www.billganz.com) at MORE Media Group, Inc. a call. You will be taking the first step towards "targeted traffic." Bill Ganz MORE Media Group, Inc. www.linkedin.com/in/billganz billg@moremediagroup.com www.billganz.com 310-991-9798 Sun, 08 Jun 2008 06:15:46 GMT http://www.jobster.com/at/answer/view/440764?answer_class=AnswerBase http://www.jobster.com/at/answer/view/440763?answer_class=AnswerBase Psychology plus Technology for On-line Web 2.0 Marketing What is the most important element of your website? It's really not even your website at all. It is a part of your psyche. It's your ability to understand your potential customers better than your competition. "People treat us the way we teach them" It is essential to understand this when attracting an audience to an on-line web initiative. Success on the internet today is more about "imagination than application". The difference in psychology in a Web 2.0 and Social media environment is; Interested verses interesting. You must be interested verses attempting to be interesting. So many companies fall victim to competing with their competitors instead of asking or knowing what their customers are really looking for. With all the different forms of Social Media today, manufactures and service providers can get raw uncorrupted pre-analytical data real time straight from the consumers. This is called C to B - Consumer to Business. Social Networking, blogs, podcasts and wiki's allow the business to see the collective consciences of their customers or constituents in a particular industry or Social vertical. They as consumers build an outward facing profile to display all their interests and adversely their dis-likes. This is called psyco-graphics. People today use the internet as a brutally honest real time tool. This bio-demographical information is a collaboration between the business and consumer. The model is called B to C. Business to Consumer. Social Media is allowing for a whole new understanding of pre-analytical customer's psychology that smart businesses today are tapping into. This is called C to C communications - Consumer to Consumer. It is easy to monitor groups in a Social Media environment where customers give you user generated profiles and raw real time data about their likes and dis-likes. This is also a great way to put tools in the hands of brand evangelists or industry experts that will make your product viral via the web. On-line real estate is a very different psychology for understanding businesses. In an off-line world, real estate would be based on geography. This would affect price point, decision making, availability and etc. In an on-line world, all of your customers are just one click away from competitive pricing, availability, technical specificity and the gossip about up and coming products and products to look out for. This makes for a very fickle consumer that is totally empowered with decision making and the ability to self-educate for their own user experience. The site must be very targeted with a specific call to action (CTA). Making it easy to understand and buy a product or service, is mission critical. Sites also should focus on the unique selling point and the value-add of the holistic customer, as it pertains to their lifestyle and customer interests. You do not need all the glitz and hoopla of Hollywood to make your website a financial success. You do need to understand your potential customer's psychology. How they think and why they think that way. * How useful is it to my potential customer? One of the biggest errors businesses make in copywriting their website is to tell the world about what they do vs. how they do it and how it benefits their customers. Take a read of your content and ask yourself, "Is this something my customer needs to know and is it written in benefit language?" * Is my content written in web language? Remember the web is there to provide "quick" answers to people's questions, or solutions to problems. With the vast amount of data to sift through, internet users have become extremely impatient. When writing for your website try to keep it brief and to the point. Don't let your message get lost in long complicated sentences with ten dollar words. Just like this article, bullets are a great tool for quick data gathering. Sun, 08 Jun 2008 06:15:00 GMT http://www.jobster.com/at/answer/view/440763?answer_class=AnswerBase http://www.jobster.com/at/answer/view/271658?answer_class=AnswerBase Bill delivers more than 23 plus years of professional experience in the fields of communications technology, multi-media and Internet-marketing. Bill also is one of the leaders in the area of new media technology that is driving the explosive market growth of Internet news content and other online information sources. Bill has a very successful media-marketing background and has supported the marketing efforts of many Fortune 500 companies, such as Epson, Nissan, Kenwood, Pentax, Fender music and Haier electronics. Ganz also has recently received a Horizon Interactive Award and two Telly Awards. Bill is considered one of the top advisors and implementers of corporate marketing in the United States using viral and other methods on the internet. Having toured the globe many times with a wide variety of headlining performers, Bill studied production from a unique and practical perspective. Those experiences have given him the insider's edge to design the composition and structure of successful productions. For nearly 15 years he has concentrated his energy in the corporate theater and corporate promotional arenas. He has created live events and promotional marketing and supported Fortune 500 companies in every area of production, promotion, marketing, and branding initiatives. Additionally, many of his clients have come from the industry for live event production and multimedia development. As the founder of the MORE Media Group, he has recently focused on the development of new and practical ways to communicate rich multi-media experiences over the internet. Leveraging his past experiences, Bill has spearheaded new approaches to merge entertainment philosophies, a multi-media sensibility, and educational/training methodologies in new forms of online content. Tue, 21 Aug 2007 04:36:10 GMT http://www.jobster.com/at/answer/view/271658?answer_class=AnswerBase