http://www.jobster.com/at/person/show/870100?hbxcmp=feed&hbxsrc=rss_user_answers http://www.jobster.com/at/assets/images/jobster/logos/rss_logo.gif http://www.jobster.com/at/person/show/870100?hbxcmp=feed&hbxsrc=rss_user_answers Sat, 09 Jun 2007 16:17:57 GMT Most recently updated answers by Andrew Hayden http://www.jobster.com/at/answer/view/144678?answer_class=AnswerBase Developed a comprehensive strategy and associated programs for revitalizing the SAS brand image through organizational alignment. Activities include a strategic brand audit, development of a relevant brand foundation for multiple audiences and building a comprehensive, cross-functional execution plan. In addition, am aligning SAS' multiple independent and sub-brands to more closely tie to the SAS master brand. Also developed revised SAS sub-branding strategy and guidelines in conjunction with creative services group to help eliminate brand fragmentation and "creep" within the company. Provide strategic counsel and guidance to various SAS creative teams in order to help align messaging and overall brand presentation. Continue to work with multiple country offices and global human resources to develop integrated local brand and communications programs. Personally wrote and oversaw design and production of the SAS Annual Reports for 2004-2006. Sat, 09 Jun 2007 16:17:57 GMT http://www.jobster.com/at/answer/view/144678?answer_class=AnswerBase http://www.jobster.com/at/answer/view/144686?answer_class=AnswerBase Bachelors of Industrial Design - 1988 Degree in Design and Fine Arts - Winner: Deans Award For Design Sat, 09 Jun 2007 15:50:27 GMT http://www.jobster.com/at/answer/view/144686?answer_class=AnswerBase http://www.jobster.com/at/answer/view/144685?answer_class=AnswerBase Concentration in Marketing - Graduate Business Association - Emory Marketing Association Sat, 09 Jun 2007 15:49:27 GMT http://www.jobster.com/at/answer/view/144685?answer_class=AnswerBase http://www.jobster.com/at/answer/view/144684?answer_class=AnswerBase Co-managed development and administration of international packaging programs and associated promotions activities for all Coca-Cola brands including: Coca-Cola, diet Coke, Sprite, Fanta, Aquarius, and others. This included, but was not limited to: promotional packaging programs, dealer programs, strategic partner integration and in-store merchandising. Sat, 09 Jun 2007 15:48:20 GMT http://www.jobster.com/at/answer/view/144684?answer_class=AnswerBase http://www.jobster.com/at/answer/view/144683?answer_class=AnswerBase Oversaw the development of in-house marketing communications resources to replace what had previously been outsourced. Was personally responsible for project management, art direction, vendor management, brand strategy and planning. Capabilities included collateral development, advertising creative and media buying, training video production and distribution, direct mail campaigns, sales and distribution support. Sat, 09 Jun 2007 15:46:34 GMT http://www.jobster.com/at/answer/view/144683?answer_class=AnswerBase http://www.jobster.com/at/answer/view/144681?answer_class=AnswerBase Manager Communications and Public Relations - IBM Home Networking Unit Somers, New York Managed development and execution of marketing, communications and media relations programs for the IBM Home Networking business unit. Successfully established IBM as a leader in the emerging home networking market through proactive media relations and targeted communications programs. This included responsibilities for creating the brand communications strategy, corporate media and analyst relations, overseeing press releases and executive management. Resulted in IBM's emergence as a premier player in the home networking marketplace, and achieved positive press for IBM in-line with its other strategic initiatives. Following it's spin-off from IBM in January of 2000, continued working to actively position Home Director brand for recognition and growth. Manager Communications and Public Relations - IBM Consumer Hardware Products Somers, New York Developed and executed communications programs for multiple IBM hardware brands including Aptiva, Home Director, Options by IBM and various other consumer initiatives. Activities included agency management, plan development, media and analyst relations, press release and media alert writing, agency management and preparation of executive briefing materials. Results included significant increase in thought leadership coverage for IBM in the consumer media including multiple broadcast feature segments on CNBC and print coverage that included cover stories in consumer magazines such as Popular Mechanics and Home Computing. World Wide Marketing Program Manager/Assistant Product Manager - IBM Aptiva and Aptiva S Series PCs Research Triangle Park, North Carolina Developed and managed worldwide retail marketing programs for the Aptiva line of consumer PCs. Responsibilities included merchandising and collateral development, research analysis, consumer and channel program planning and tracking, agency management and associated roles. In addition, worked directly with multiple product marketing teams and other functions across the organization including engineering, corporate communications, software and hardware design. Sat, 09 Jun 2007 15:44:42 GMT http://www.jobster.com/at/answer/view/144681?answer_class=AnswerBase http://www.jobster.com/at/answer/view/144680?answer_class=AnswerBase Acted as primary architect of Home Director brand as both an IBM trademark and an independent brand. These activities included strategic brand management and oversight of the marketing communications programs for Home Director as an in-box feature of IBM Aptiva PCs, through its introduction as an independent brand following spin-off from IBM. After the spin-off, had overall management of the entire brand and marketing communications program including strategy and plan development, public relations, marketing research, advertising, collateral programs, vertical marketing and trade shows. Led team that developed unique communications and sales support program, which directly resulted in customer commitments for over 15,000 units within the first year of introduction. In addition, built and managed a strong professional staff with an operating budget of over $8 million. Sat, 09 Jun 2007 15:42:22 GMT http://www.jobster.com/at/answer/view/144680?answer_class=AnswerBase http://www.jobster.com/at/answer/view/144679?answer_class=AnswerBase Member of the executive team that helped secure commitments for nearly $6m in Series-B funding for rich-media Internet startup. Unfortunately the position eliminated as result of funding shortfall following 9/11 terrorist attacks. Sat, 09 Jun 2007 15:40:31 GMT http://www.jobster.com/at/answer/view/144679?answer_class=AnswerBase http://www.jobster.com/at/answer/view/144677?answer_class=AnswerBase Manage the diverse business portfolio of EC Stewart Designs, Inc. focusing on raising the profile of EC Stewart branded products and licensed imagery in multiple new luxury categories. Responsibilities include overall business and brand strategies, product development, business development and supply chain management. Working closely with the CEO, we have seen revenues double every year, developed a comprehensive communications and marketing program and continued growth despite very tight budgets. The result; EC Stewart name and imagery are recognized throughout the target industries, press hits increase every quarter and our largest customers continue to expand their relationship. Additional work includes trend spotting, analysis and identification of upcoming design and product trends in order to provide trend-forward insight to companies looking to stay ahead of their competitors with regards to design and imagery. Sat, 09 Jun 2007 15:37:16 GMT http://www.jobster.com/at/answer/view/144677?answer_class=AnswerBase http://www.jobster.com/at/answer/view/201565?answer_class=AnswerBase Tom Peters, Fast Company, Seth Godin, Core77, Cool Hunting, The Coll Hunter, a number of others;. Sat, 09 Jun 2007 16:16:30 GMT http://www.jobster.com/at/answer/view/201565?answer_class=AnswerBase http://www.jobster.com/at/answer/view/201564?answer_class=AnswerBase My uncanny ability to see and understand the big picture while also understanding some of the most minute details and translating all of that into simple language that translates across the organization. Sat, 09 Jun 2007 16:15:17 GMT http://www.jobster.com/at/answer/view/201564?answer_class=AnswerBase http://www.jobster.com/at/answer/view/201563?answer_class=AnswerBase It's not personal. Painful yes, but not personal. Sat, 09 Jun 2007 16:13:22 GMT http://www.jobster.com/at/answer/view/201563?answer_class=AnswerBase http://www.jobster.com/at/answer/view/201562?answer_class=AnswerBase Personally: My wife, my life and finding ways to use my creativity in my every day life (home renovation, cooking, working in my shop, etc.) Professionally: Brand, branding and what it means at its most fundamental level. I am also very passionate about finding good leadership. Bad leaders kill initiative in their employees. Sat, 09 Jun 2007 16:12:03 GMT http://www.jobster.com/at/answer/view/201562?answer_class=AnswerBase http://www.jobster.com/at/answer/view/201561?answer_class=AnswerBase Something that challenges my senses of design and business and applies it to a corporate brand or marketing challenge. And I'm not talking in the creative sense of advertising graphics and corporate identity. I am a firm believer in the holistic nature of brand - it is an integral part of a business, not just a marketing program. In that sense I have become very adept at applying design principles to business and marketing problems. Sometimes my approach can be seen as a bit unconventional in a corporate environment, but I have found it to be very successful and rewarding both professionally and personally. The job I am looking for takes advantage of what I am able to offer an organization. This could be in a corporate, entrepreneurial or consulting environment. Sat, 09 Jun 2007 16:08:48 GMT http://www.jobster.com/at/answer/view/201561?answer_class=AnswerBase http://www.jobster.com/at/answer/view/201560?answer_class=AnswerBase After my wife and I got up off the floor from falling down laughing so hard? Probably call my financial advisor and warn him to get ready. Sat, 09 Jun 2007 16:03:50 GMT http://www.jobster.com/at/answer/view/201560?answer_class=AnswerBase http://www.jobster.com/at/answer/view/201559?answer_class=AnswerBase 1st question of an interview - "Tell me about how many hours a week you spend doing various activities?" I cannot remember the exact answer I gave, but it added up to almost exactly the number of hours in a seven day week (168). The person interviewing me - my eventual boss - was somewhat taken aback since he said no one he had ever asked that question of had even come close. Apparently the remainder of his interview Q's were about how you fill the rest of your time so essentially he was out of questions before the interview even started. We ended up having a much more interesting discussion as a result of him no longer having a "script" to go by. Sat, 09 Jun 2007 16:01:43 GMT http://www.jobster.com/at/answer/view/201559?answer_class=AnswerBase http://www.jobster.com/at/answer/view/201558?answer_class=AnswerBase There are several cities around the world where I would like to live and/or work. New York, London, Toronto, Atlanta - some I've lived in before some I've just visited - all are great cities because of their diversity, energy and opportunities to grow as a person. The only issue is being able to afford to live in any one of them. Sat, 09 Jun 2007 15:57:04 GMT http://www.jobster.com/at/answer/view/201558?answer_class=AnswerBase http://www.jobster.com/at/answer/view/201557?answer_class=AnswerBase Remodel our master bathroom and re-design/build my wood shop to make it more efficient. This way I get to build and create using my hands and head which really gets me jazzed. Also look forward to travelling a bit. Professionally, I look forward to continuing to build the EC Stewart Designs business to greater success. Designing new products, finding new customers and helping our customers connect with theirs. Sat, 09 Jun 2007 15:54:33 GMT http://www.jobster.com/at/answer/view/201557?answer_class=AnswerBase