Tiffany Fehr's profile answers

One of those lucky people who can see a good career and also see a rewarding work-life balance.

Volunteer Production Manager for Digital Web Magazine, a recognized, independent web publication for web designers, web developers and information architects. Editorial writing duties, as well as occasional article writing duties. Minor work on our in-house, PHP-based CMS.

UI developer/designer and content writer focused on small-business websites for automotive and motorcycle dealerships, by a special relationship with Harley-Davidson. Beyond design and development, earned extensive experience directly collaborating with clients, account managers and Harley-Davidson?? corporate design standards....

UI design and development within the Engineering team for WhitePages' Network. The Network included WhitePages.com/.ca and 411.com, as well as 60+ co-brand partnerships and an extensive affiliate system. In 2005, WP.com broke into the Top 50 Ad-Focused Websites (5/2005, ComScore MediaMetrix). Highlights of work at WP included:

* Authored GUI re-design in 2002 and helped design & marketing team better translate 2004 re-design into CSS, resulting in pages 75% faster @56k and 36% lighter. The redesigns and underlying "engines" supported traffic growth from 2M to 17M uniques/mo since 2002.

* Designed and developed CSS-based "skinnable" framework for co-brand distribution, allowing customized co-brand websites with minimal maintenance overhead. This framework powered co-brands for the likes of MSN, AOL, Verizon's SuperPages, SmartPages/YellowPages and YPG in Canada.

* Revamped entire front-end code base in early 2005 to better align with business and distribution requirements. Re-write also enabled better implementation of coding standards, improved CSS usage and greater leverage of XSLT's templating. Coincided with database, Perl and XML schema updates needed by entire development team. Consistently met deadlines over 3 month re-write project.

* Led interaction design/development and user advocacy, Network-wide. Frequently involved in technical writing, prototyping, user analysis and design/development for WP's sister-site "wizards", like their online mailing list generation tool....

User Experience Engineering (design and development) for Hillclimb Media's collection of niche recreation web properties, notably Run.com, RunThePlanet.com, GardenGuides.com and GolfLink.com. Current projects include developing websites for recreation markets with web-standard user-interfaces, solid information architecture and a light-weight code base. The company specializes in acquiring older, well-ranked specialty websites, which are then redesigned, re-developed and expanded with Hillclimb Media's unique recreation content. Beyond UX planning, front-end development and an small amount of design, typical work includes conceptualization, mind-mapping, usability heuristics and SEO & SEM strategies, as well as competitive analysis and search analytics. Hillclimb Media's development environment includes working with SQL, ASP, XHTML, CSS, DOM scripting, a smidge of AJAX, and lots and lots of regular expressions....

I wouldn't time my college-to-working-life transition to coincide with the first dot-com bust. That kind of made things difficult. I'm still correcting for it, I think.

"How would you describe this Team, from what you've learned about it during the interview process?"

Basically, my conception built-up question-by-question v. that of someone who actually lead the team in question. I think I flopped that one pretty good.

Learn Ruby on Rails and/or Django/Python and build a few apps. Geeky, but I'm already enjoying it immensely. After that, I want to learn Apollo/AIR, improve my AJAX abilities and then play with some Silverlight.

Passionate, sardonic, quick, fast-paced, brassy. In effect, a highly competent, quick-moving colleague who's also good for a sense of humor about life and working. On the negative side, I sometimes don't suffer fools easily, and get really tired of observing needless office politics, but don't we all?...

Nikola Tesla.