Cynthia Morgan's profile answers

Inventor. I'd like to be the guy who builds the next big thing.

After my Mom and Dad? Probably Nancy Ferris, my managing editor at Ziff-Davis. She taught me a LOT more than how to tell a good story. From her I learned to catch the reader's attention quickly, hold it for a LOOOOONG time, and always, always, always tell the story from the reader's perspective. It was a fantastic lesson as a writer, editor and publisher, but it turned out to be an even more fantastic lesson in Web marketing. Because of Nancy, I learned to start by figuring out what's in it for the customer, and build from there. Whether I'm developing an IA, defining requirements for a new product or crafting a message to sell that product...that method has never let me down. Thanks, Nancy....

I'm looking for a job that lets me do what I'm best at and love to do: Change/enhance/magnify the customer's perceptions of the client and his products through great, well-integrated communications.

Give a big chunk of it to stuff I believe in: advancement of arts in education, Medecins sans Frontieres (Doctors wthout Borders) and similar programs, and information access programs.

With whatever's left I'd do some serious upgrading to my office, my studio and my network, hunt around for a really good agency doing what I love to do and looking for a partner...and put it in high gear....

I have three, which are pretty closely related: In the first, I get to play around on the Web and with gadgets all day, showing them to people, seeing what they do with them and use all that to design the next big thing on the Web.

In the second, I'm taking all the braindumps I got from the first and munging them into a second job that's all about messaging for customers, not the guys inside companies. What do CUSTOMERS want to hear? All too often we just tell them what WE want them to hear.

In the third, I take all that stuff I'm learning and use it to make websites really WORK for customers--fixing bad information and rotten navigation, moving outside traditional channels to new ways to communicate, and making everything intuitive.

Actually, all that's pretty much what I'm doing now...so I guess I'm in my dream job...just more of the same, please....