Who was your most influential mentor and what did they teach you?
John, a supervisor at a previous job, helped me to understand the importance of clarity and honesty in marketing writing--when customers feel you're being honest with them, not talking down to them, and not trying to sell them something they don't need or want, they're more likely to stick around.
Posted @ 04:19PM, January 03, 2007
by Jeff Durland | Permalink
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