Carol Thomas's answers RSS Feed

about being a Senior Online Marketing Manager at Office Depot. (01/05 - present)

return to profile


1 - 2 of 2

How would you describe what you did at Office Depot?

Create offer/marketing strategy across online vehicles (i.e. email, site promotions, search, affiliates, etc.) and across customer segments. Analyze and track product and department level results against financial goals. Develop and implement triggers to effectively reach sales objectives. Review product trends and seasonality to market areas with the highest growth and volume opportunity. Implementation and development of business rules for site personalization tool, management of new and existing online loyalty vendors. Growth and maintenance of online affiliate program (Linkshare). Communication with upper management to help lead projects specific to their area for the online channel, and business owner of various online marketing site enhancements.... read more

Posted @ 06:32PM, April 09, 2007 by Carol Thomas | Permalink
Answer this question | See all answers for this question

What are the most challenging aspects of your job at Office Depot?

Keeping up with a multi-channel and multi-faceted organization like Office Depot. Even though my current experience as a manager within our Online Marketing department is geared towards managing the web I still have to be conscious of our other channels of business to ensure a consistent message to the customer that could be shopping in more then one channel.... read more

Posted @ 06:29PM, April 09, 2007 by Carol Thomas | Permalink
Answer this question | See all answers for this question

1 - 2 of 2

Make a connection

Recommendations

Bonnie Malone-Fry
Bonnie Malone-Fry

Carol is a very savvy businesswoman, who is a dependable and knowledgable colleague and wonderful friend. She is passionate about what she does, and well respected for her ability to manage implementation of tactics - even under tight-timelines or resource constraints. I have thoroughly enjoyed working with Carol and would definitely want her on my team anytime!!

>> see all recommendations