Tom Kuhr's answers

CircleUp is a social communications service that turbocharges email and IM so you can request information from a group of any size and get a single consolidated answer instead of a blizzard of responses.

Creating a killer product for a problem that most people have is the easy part - getting them to change how they do things (even slightly) just to try it is the hard part.

You have to love the unknown, be web 2.0 saavy, be goal oriented, work independently, be outgoing and enthusiastic, and love a small company environment.