Frank Marchese's answers

When I first met life in the creative department, it was clear that more structure, procedures and communication were needed to improve operations in this growing organization. As a result, staff performance was inconsistent as was the quality of the creative work. Although an identity program had been established, there was little understanding or adherence to many of the brand guidelines....

* Improved workflow and productivity by introducing procedures for assignment and scheduling of incoming projects, and reviewed objectives and provided creative direction to each Designer
* Empowered the virtually-centralized team of full-time and freelance artists towards higher performance standards and accountability, providing a more consistent experience for internal clients
* Established a cohesive brand strategy in partnership with senior leaders and an external agency, and launched the firm's first website to advance usage of brand guidelines and share best practices...