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Lise Brende
Seattle, WA
currently: Busy but listening
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Work history
Expedia
January 2006 to the present
Manager, MarCom & Analytics
tags:
marcom
• marketing
• manager
• media
• communications
• advertising
• design
• online marketing
• analytics
How would you describe your time at Expedia?
* Marketing Program Management: Led the development of the overall Media Solutions marketing communications strategy, analytics and comprehensive identity program.
* Brand: Responsible for both developing creative and acting as the internal brand consultant.
* Communications: Developed messaging/communication plans to deliver against the brand goals and ensured alignment with overall brand strategy.
* Analysis: Led Media Solutions efforts to track and report results for partner campaigns, in-store media placements and related merchandising. Created new industry standard for compiling and communicating advertising and in-store campaign results.
* Leadership: Built the entire marketing communications & analytics organization from the ground up: Recruited staff and conducted reviews, hired and managed agency partners.... 
Manager, Interactive Marketing
tags:
marketing
• analytics
• seattle
• design
• communications
• seo
• web
• media
• project management
• emarketing
• marcom
• online marketing
• manager
• interactive
• search
• wa
How would you describe your time at engine interactive?
* Project Management: Managed projects through all phases: proposal writing, presentation, cost estimates, site outline, project timeline, site flow, requirements definitions, staging, testing, billing and budget tracking.
* Marketing: Created and implemented custom tailored marketing promotions that included email-based campaigns, SEO plans, sitelets, viral marketing, press releases, advertising promos and media-buys.
* Leadership: Managed an internal staff of 3+ marketing, design and analytics professionals....
cendant
October 2002 to February 2004
Senior Manager, Marketing Systems - NW Region
tags:
marcom
• marketing
• manager
• design
• communications
• project management
• online marketing
• wa
• seo
• analytics
How would you describe your time at cendant?
* Marketing: Initiated, managed, planned, designed, and implemented all online, email, SEO and print activities within the NW region including campaigns with the Mariners, the Seahawks, Harley Davidson and Ford.
* Lead Generation: Wrote online lead generation strategy and implementation plans which resulted in the identification of several new online revenue sources (co-registration and search engine marketing).
* Leadership: Managed the online lead generation, analytics and database systems teams (13 employees) within the NW Region (Washington, Oregon, Idaho, Alaska & Canada)....
Email Marketing Manager
tags:
manager
• media
• online marketing
• interactive
• ecommerce
• advertising
• web
• marketing
How would you describe your time at Aptimus?
* Marketing: Developed marketing plans, business & sales proposals, contracts, tradeshow collateral, competitive analysis, & RFP???s.
* Results: Increased response rates & reduced production costs on email programs through rigorous testing, cost effective media & list buys and tiered vendor CPM pricing model....
Lise's Network
Sr Manager Market...,
Expedia
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Founder, CEO,
John Bornholdt As...
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Founder,
A New Stealthy St...
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Program Manager,
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Lise has
