Work history
Regional Head, Media Intelligence - Asia Pacific
tags:
communications strategy
• thought leadership
• strategic communications
• media tracking
• business development
• reputation management
• media analysis
• sales
• media monitoring
How would you describe your time at Dow Jones & Company?
Dow Jones tells you what people are saying about you in both traditional and social media, and we provide the tools that help you create and execute successful communications strategies. We fortify every step in your communications process with great content, global reach and innovative technologies that help you research campaigns faster and more thoroughly, stay ahead of breaking news, listen more strategically to social media conversations, discover new opportunities and avoid risk, identify the right people to target, measure campaign effectiveness and easily share your results with others.... 
Account Director
tags:
account management
• project management
• media relations
• public relations
• campaign management
How would you describe your time at Fleishman Hillard?
Lead for client accounts consisting of innovative global MNCs in the B2B and B2C field to meet business objectives and grow existing business
Strategic and tactical communications council: key message development, issues management, media perception monitoring and analysis, senior management briefing and media trainings
Management of corporate communication programs and product launch projects in Singapore and Asia Pacific: branding, press releases, presentations, events, Q&As, interview arrangements
Media relations with broadcast, online, print, wires; from mainstream news and lifestyle to business, trade and industry-specific verticals; reaching from pro-active story pitching to media response activities and issues management, media cultivation activities...
DHL
January 2003 to September 2007
Corporate Communications Manager
tags:
project management
• internal communications
• media relations
• events management
• press conferences
How would you describe your time at DHL?
Major achievements:
Conceptualize and execute DHL's inaugural internal Asia Pacific Sports Events, leading a 400 people delegation to the DPWN/DHL World Sports Event 2006; regional project manager of the 2007 DHL AsiaCup in Kuala Lumpur, Malaysia
Region-wide public relations for major commercial campaigns and programs (e.g. Re-branding, "All the way", "Mission Impossible: III", "No One Knows Asia Pacific Like We Do")
Roll-out of DHL's Corporate Intranet in Asia Pacific: concept, trainings and country support; survey for 26,000 users; internal user marketing campaign
Implement various Knowledge Management initiatives within DHL Asia Pacific (e.g. Facts database, online media updates)
Develop and execute communications concept (key messages, channels) for DHL Global Mail brand in Asia Pacific
Spearhead and execute internal/external events and sponsorships (e.g. Asian Freight & Supply Chain Awards, DHL Lions Tour) and prepare senior management presentations...
Education
Management, Marketing, Media Management
Lars has
