Online Marketing Director
How would you describe your time at Bertelsmann Media Worldwide?
Marketing Team Leader of 3 responsible for launching and marketing new online e-commerce businesses to generate incremental revenue streams and business models that substantially impact the bottom line.
??? Successfully launched 4 businesses in 1 year- exceeding expectations in both timeline (6 months per business) and budget ($2MM per business)
??? Led team through entire development process- brainstorming, marketing requirements and strategy, UI, creative, coding, QA, customer service and deployment.
??? Led post implementation marketing strategy and day to day management consisting of customer e-mail campaigns, website promotions, and pricing models
??? Primary decision maker and responsible party for all components of new businesses including offer, e-mail strategy, website, and fulfillment
??? Responsible for new customer acquisition campaigns for all business paradigms via e-mail, search, affiliates, banner ads, and internal and external lists.
??? Collaborated with and managed both internal resources (creative, IT, business analysts) as well as outside creative agencies, e-mail vendors, and developers.
??? Updated regularly the Senior and Executive Vice Presidents of Marketing on all project launch issues... 
