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Michael Parker
Seattle, WA
currently: Job hunting
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Work history
Vice President, Marketing
tags:
product strategy
• market strategy
• product marketing
• marketing executive
How would you describe your time at Winshuttle?
Created and executed on the first strategic marketing plan targeting enterprises using the SAP Business Suite. The first year of marketing program implementation, 2007, yielded a doubling of revenue to $5 million over the previous year. The 2008 marketing programs are on track to double 2007 revenue with the revenue for the Q1 & Q2 equal to the previous year's revenue. Marketing programs and highlights:
* Implemented lead generation processes that doubled the number of leads acquired over 2007. Each source of lead; tradeshows, website, and internet advertising increased each year.
* Instituted a comprehensive update to the company's brand and style to upgrade its perception of a small company to an enterprise software vendor to the largest of organizations. The website was also upgraded and received twice the number of new visitors over the previous year.
* Authored value propositions to match the enterprise decision making and buying process providing the sales team buyer side insights. This effort changed that sales approach and deal size from an average of $20K to $50K - 100K.
* Built a customer centric marketing organization which featured the customers' successes. This generated a library of customer case studies, educational presentations, and articles which were featured on the company's website as well and industry trade publications and partner websites.... 
exobox
January 2000 to October 2000
Director, Product Marketing
tags:
market strategy
• product marketing
• product management
• marketing executive
• product strategy
How would you describe your time at exobox?
Built marketing team and defined the product for a consumer content and applications provider. Implemented a formal product lifecycle, usability testing, and market intelligence with the team deliverying a full compliment of requirements: user requirements, use cases, and user interface designs for the PC impatient and phobic consumers. The applications and content were to be delivered as a service delivered through systems and device manufacturers and application service providers channels. Company did not acquire next round of funding....
President
tags:
product management
• product strategy
• marketing executive
• product marketing
• market strategy
How would you describe your time at marketingeek?
Product marketing, management, and sales consultancy focused on delivering clients' embryonic products to market and enhancing existing products' market position. Market and business strategies are defined, tactics implemented, value propositions expressed, and brands are created upon customer-centric marketing and sales. And when needed rebuild marketing and sales teams and processes.
* Produced a market and product strategy for a signal processing operating environment start up, resulting in inclusion in the CONNECT entreprenurial Springboard program. Successfully recruited leading technology experts from major universities to the board of advisors. Represented marketing sales, and product strategy during venture investment acquisition. Served as executive vice president sales, marketing, and product management.
* Established operations in manufacturing, client services, marketing, and product management for an item management technology start up selling into the service parts logistics market. Hosted the first customer advisory board, established pricing process, authored release planning process and product roadmap, resulting in an increase in revenue from $500K to $1.2M in one year. Served as vice president of products & marketing.
* Increased major account wins by developing channels sales tools and client seminars in support of an insurance brokerage's new customer-centric value proposition resulting in an increase of $16 million in annual insurance policy sales netting $1.6 million in annual commissions.
* Created and implemented a concise and compelling operating, product and market strategies for a personal publishing software start-up. Successfully recruited the on line editor for california's second largest city's daily newspaper and a leading online community and content technologist to the board of advisors. Served as president and chief marketing officer.
* Directed the creation of the marketing, product, channels, and go-to-market strategies for a start-up for delivering unique analytics and intelligence software and services. Optimized marketing organization to position for the sale to Overture (now Yahoo). Served as vice president of marketing and chief privacy officer.
* Built marketing organizations, optimized target market and customer, reset the marketing plans, established customer-centric marketing processes, created or refined the value proposition, repriced and repackaged offerings and architected closed-loop marketing and sales processes. Member of the senior management and capital acquisition teams.
* Led a number of first-product teams for web services, distributed applications, application server, messaging services, and application development tools. Created and instituted comprehensive product delivery processes. Oversaw and authored market models, product roadmaps, product requirements and use cases. Served as director of products, product marketing and product management.
* Specified and implemented a project delivery methodology enhanced for advanced technology distributed application implementations, a high volume customer services application as the director, consulting services.
* Created market model and business plan for a start-up venture within a large systems integration firm for a suite of secure transaction management tools leading to the creation of a new business in a new market.
* Authored value proposition development training guide used by technology marketers and product managers to solving to their customers' problems and delivering value....
Director, Marketing
tags:
product strategy
• marketing executive
• market strategy
• product management
• product marketing
How would you describe your time at Expersoft (acquired by Vertel)?
Built marketing team for a pre-IPO software publisher of distributed application development tools. Transformed its proprietary products into an industry standard product.
* Successfully launched a new product line brand, PowerBroker, a suite of object request brokers and services.
* Authored the marketing plan, model of the CORBA market, and C++ programmer market.
* Established a formal product delivery process, including customer research, market and customer requirements creation, and a two year product roadmap ensuring predictable customer deliveries.
* Refurbished proprietary product into a ???cash cow??? and retained leading Wall Street customers....
Senior Product Marketing Manager
tags:
product management
• market strategy
• product marketing
• product strategy
How would you describe your time at Texas Instruments?
Authored and implmented UNIX product strategy for the industry???s leading Computer Aided Software Environment (CASE) tool publisher. Evolved its mainframe product into an open client/server architecture and brand to meet changing market and customer requirements.
* Established Global 100 customer council to define its first object oriented toolset.
* Introduced formal market research and authored the market model for client/server systems.
* Launched the marketing campaign for the TI/Microsoft joint repository and component engineering initiative.
* Implemented first product delivery process resulting in the first on-time, within budget product delivery.
* Enhanced the product line???s value proposition and repositioned the capability, resulting in $100 million in product revenue, and an additional $50 million in services revenue....
Manager, Product Management
tags:
product management
• market strategy
• product strategy
• product marketing
How would you describe your time at digital equipment?
Led the team which defined the product initiatives for DECwest. Products spanned enterprise platforms, operating systems, programming languages, databases, and systems utilities.
* Created transaction processing market model which was adopted by industry analysts into forecasts.
* Drove the new strategy refocusing UNIX product line to commercial server markets leveraging Digital???s technical strengths and strategic customer segments.
* Authored vision for an advanced UNIX operating system project targeted at highly available server market....
Western Regional Sales Manager/Director of North American Distribution
tags:
channels marketing
• sales
• channels management
How would you describe your time at Tally Printer?
Created a network of distributors throughout the US and Canada. Generated $40M in revenue, exceeding quota by 15%.
* Optimized the mix of distributors and expanded sales team, integrating distribution sales with direct sales.
* Implemented an in-house distribution channel to pursue the local market retail outlets and VARs....
Sales Unit Manager
tags:
channels sales
• channels marketing
• sales
• sales management
• channels management
How would you describe your time at digital equipment?
Rose from a sales associate to one of the youngest sales unit managers in the company. Exceeded quota seven consecutive years generating over $57M in revenue.
* Invigorated a sales team, growing the annual revenue production from $8M to $25M in two years.
* Implemented first automated forecasting system, providing a ???real-time??? view of the team???s opportunities.
* Managed retailers and distributors in the Pacific Northwest producing $4.7M, more than any other US district....
Education
Industrial (B2B) Marketing
tags:
product strategy
• product marketing
• market strategy
• channels strategy
• sales
How would you describe your time at cleveland state university?
I worked as a sale person at an industrial electronics distributed which solidified my understanding of marketing and the electronics businesses.
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