Bala Venkat

Santa Clara, CA

currently: Job hunting

Bala has 1 contact.

Work history

Trend Micro February 2004 to September 2006
Director, Global Marketing and Sales

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How would you describe your time at Trend Micro?

- Led segment, vertical solutions- set vision, framed organization structure, analyzed market, product features/differentiation, customers, competition, executed marketing plans, owning P & L, budgets.
- Drove the marketing strategy to grow SMB by 50% and increase market share in Enterprise for Gateway, Mail, File, Desktop, End point - Antivirus, Antispam, URL filter, Antispyware, Antiphishing.
- Developed vertical categories and go-to-market plans for market penetration with partners/distribution.
- Provided market intelligence, drove messaging, positioning, value proposition, marketing collateral, pricing, advertising, promotions, brand and sales metrics to generate over 75% revenue growth.
- Conducted primary, secondary research, channel survey to baseline and drive channel growth by 125%.
- Championed lead generation programs including Direct, Event, email, and Database marketing.
- Provided leadership on content creation, creative strategy for Advertising and Focus Group studies.
- Worked extensively with PR, Agencies, Analysts, and Channel to drive end user awareness and branding.
- Identified partnerships (Cisco, Microsoft, HP, ISP's, and OEMs) and forged relations, built solutions model to drive higher margins, market penetration and incremental revenues.... read more
open harbor January 2003 to February 2004
Director/Sr.Manager

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How would you describe your time at open harbor?

- Professional Services for Fortune 500 companies
- Project Management, Planning, Execution
- Business Contract Development, Negotiation
- Client Proposals Development
- Customer Management
- Provided guidance on business and product strategy to manage growth and service scalability.
- Drove a Multinational partnership, defined product requirements, specifications for the platform, and successfully negotiated an incremental $ 10 M contract.... read more
Solid Information Technology January 2002 to November 2002
Director, Product Marketing

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How would you describe your time at Solid Information Technology?

- Drove integrated marketing (product, brand, channel, corporate)
- Led several product development initiatives, launches
- Global Process management
- Technical Coordination
- Strategy and Guidance for Sales and Market expansion
Exodus Communication September 2000 to December 2001
Director, Product Marketing

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How would you describe your time at Exodus Communication?

- Built a strong team driving marketing, product launch, and business development ($ 100M P & L).
- Provided guidance on product and vertical solutions strategy, roadmap, and steps to drive growth.
- Led the concept, strategy, marketing plan for the multilayered ASP model with database, EAI, application server, web server, and software applications to facilitate B-to-B commerce/transactions.
- Championed end-to-end marketing, go-to market plans, partnerships, advertising, pricing, promotions, lead and demand generation, indirect and direct awareness programs and sales support.
- Instituted a customer feedback loop system to drive increased customer satisfaction and retention.
- Negotiated complex Technology and Reseller agreements to expand portfolio.
- Developed collateral, white papers, case studies, ROI tool kits, sales sheets, competitive analysis.
- Examined new markets, performed SWOT analysis, and directed the Exodus business from a "data/network" model to an "application layer" subscription business model. ($ 70 M revenues)... read more
KPMG Consulting November 1999 to August 2000
Manager, High Tech Consulting

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How would you describe your time at KPMG Consulting?

- Developed client proposals, delivered persuasive presentations, compelling value propositions to win client engagements over $ 40 M deploying EAI based workflow solutions to Telecom sector. (enabling rapid dynamic provisioning, service activation, billing and mediation, customer management)
- Built the requirements, design concept for the Configure-to-fit solutions model with TIBCO messaging bus, Inconcert workflow engine, and adaptors and applications for Telecom.
- Supervised large teams and drove utilization and billability to > 75 % achieving quarter-to-quarter goals across Software, Telecom, Security segments.... read more
sprint pcs September 1996 to November 1999
Director, Business Development

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How would you describe your time at sprint pcs?

- Drove the Lucent Provisoning, Convergys Billing, Network management applications RFP and worked with Lucent, Nortel, BEA, Genesys to select, integrate applications in telecom infrastructure.
- Developed requirements for various applications in the telecom infrastructure (Provisioning, Billing, Mediation, CTI/CRM, Fraud/Credit Check, vendors - Lucent, Convergys, Metapath, Lightbridge etc).
- Authored marketing content, collateral, ROI, drove web site messaging, direct marketing activities.
- Built the business case, performed SWOT analysis, and guided the management towards launching Wireless Content products (first to market). Evangelized to Press, Partners, and Customers.
- Led strategy, and managed team of 10 marketing managers to develop processes, for the launch and management of the co-marketing with affiliate, private label partners generating over $ 50 M revenues.
- Managed integrated marketing campaigns - collateral, pricing, positioning, value proposition, branding, PR, MARCOM, channel and media advertising, design and creative agencies for product launches.
- Forged Sprint - Northwest Airlines Alliance driving indirect revenues over $ 20 M... read more
Procter & Gamble April 1990 to November 1996
Product Manager

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How would you describe your time at Procter & Gamble?

- Launched Oil of Olay, Crest, Zest, and Personal Care products - successful Branding, Consumer Marketing, Campaigns, Retail and Distribution promotions and programs. (over $ 50M sales)
- Directed segmentation studies (globally) by buyer, product line, demographics, lifestyle, and behavior.
- Drove marketing launch programs from consumer research to market testing, product and brand validation, to field execution including promotions and pricing.
- Performed financial analysis including NPV, Payback period, ROI, Break-Even for product initiatives.
- Spearheaded market research focus groups, designed Likert scales, and managed advertising budgets.... read more

Education

the university of texas at austin January 1985 to April 1987
Engineering

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How would you describe your time at the university of texas at ...?

Masters in Engineering - Graduated in top 5 % of class.
IIT Bombay, India July 1979 to April 1984
Engineering

tags: • •

How would you describe your time at IIT Bombay, India?

Completed Bachelors in Engineering -graduated in top 5% of class.

Bala's Network

Investor,
Self employed

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