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Adam Green
Cumming, GA
currently: Please hire me!
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Work history
Consumer Adpotion
tags:
mobile banking
• consumer adoption
• cusotmer experience
• telecommunications
How would you describe your time at ClairMail?
In February 2009, I was part of a broad reaching layoff, affecting more than 50% of their staff, in an effort to conserve capital. In October 2008, thru a partnership with Fidelity National Information Services (FIS), I was brought on to spearhead a Consumer Adoption Program for ClairMail. My role reported directly to the Board of Directors (private investors and venture capital firms) and focused on increasing end user adoption month over month for our Mobile Banking and Commerce platform.
??? Developed a robust consumer engagement lifecycle program for Mobile Banking and Payments end users ??? currently deployed at several Tier 1 and Tier 2 several financial institutions
??? Designed, implemented and maintained the organization???s first balanced scorecard ??? focused on internal and external metrics that provided our executives and Board of Directors insight into overall performance
??? Responsible for helping ClairMail, its Financial Institutions and its partners realize the goal of maximizing end user adoption and usage
??? Partnered with Marketing and Sales teams, Financial Institution Executives and Industry Analysts to deliver a complete understanding of best practices for customer engagement and usability
??? Assisted Financial Institutions in developing a ???customer centric??? culture internally with keen attention on organizational adoption targets
??? Worked with research firms (Matter, Hydrant, etc.) and industry analysts (Celent, TowerGroup, Forrester) in delivering consumer interviews, usability analysis and experience studies
??? Created and maintain strong relationships with executives across our Financial Institution customers and Partners
??? Cultivated business cases for pursuing potential marketing strategies within ClairMail, our partners and our market reach... 
Sr. Product Manager
tags:
sdlc
• online banking
• mobile banking
• product management
• software development
How would you describe your time at Fidelity National Informati...?
As the product owner for Mobile Banking, I focused on the globalization of FIS??? Mobile Commerce product strategy and delivery. Delivered a comprehensive Mobile Solution that was deployed domestically and abroad (EMEA + LATAM). I was also responsible for the tactical and strategic direction of the online banking channel, with a focus on driving our message to the top 1,000 banks in the US ??? with a micro-focus on how Financial Institutions can drive adoption. Each product consisted of a product launch cycle which included 3 releases per year. Average product development cycle lasted 4 months with 12 project resources and 10K project hours.
??? Responsible for P&L of $12 million and products generating more than $38 million in revenue
??? Managed product life cycle from strategic planning to tactical activities ??? leveraging SDLC methodology
??? Consulted on implementation methodologies for online banking and complimentary/third party applications (check imaging, CRM applications, wealth management, etc.)
??? Specified market requirements for current and future enhancements of product portfolio thru market research supported by on-going visits with customers and industry experts
??? Worked collaboratively with internal teams (primarily IT Development, Sales, and Marketing) through market requirements, product development and launch, sales enablement and positioning
??? Developed and implemented a marketing strategy that paralleled Product Management and organizational objectives
??? Served as Alliance Manager for partnerships and strategic relationships within the Product Group
??? Lectured at user and industry conferences, leading panels or delivering speeches on topics as a leader and thought provoker in the market
??? Facilitated RFP process products and deliver client facing presentations during business/technical proof of concepts...
NetBank
September 2005 to September 2007
Process Manager
tags:
process improvement
• product management
• business analyst
• project management
• customer relationship management
How would you describe your time at NetBank?
In September 2007, after nearly 7 years with NetBank, I was part of a mass layoff pending a takeover transaction by ING Direct. In my role leading up to the layoff, I served as the Enterprise Process Manager focusing on process improvement techniques, initiatives and enhancements within Marketing, Sales, Customer Service and Bank Operations. Influenced the use of Six Sigma throughout the organization ??? focusing on projects, one-off???s and process reengineering. Also, a CRM leader with concentration on Customer Experience Management and developing methodologies impacting service and sales within various verticals of the organization. Responsible for reporting and analytics funnel that drove business decisions and practices driven by executive and C-level managers. Finally, one of two business owners of NetBank.com ??? analyzing site functionality, traffic and how we position the space as a ???best in show??? among our competitors: largely driven by external factors and benchmarks. Managed 6 Six Sigma projects and 2 standard projects with an average project lasting 8 months, consisted of 20 project resources and approximately 25K project hours.
??? Engineered and managed projects for Marketing, Sales and Customer Service leveraging 6 Sigma and other process improvement methodologies
??? Partnered with Product Development Manager in product and service creation, enhancement and delivery
??? Deployed targeted marketing and sales campaigns focused on diversifying customer portfolio
??? Collaborated with business line managers to develop relevant and measurable KPI???s tied to the department???s operational capacity
??? Developed sound and innovative recommendations for eCommerce, online promotions, content and tactics to integrate improved online experience and functionality
??? CRM Practitioner - ensure NetBank.com "store" (Marketing site, multi-product account application form and secure bank site) and back-end fulfillment processes are optimized for sales and customer experience
??? Analyzed site functionality, usability and traffic patterns, and channel throughput encompassing the application, approval, and funding processes
??? Publish internal research/analysis on eCommerce logistics and online marketing/sales strategies
??? Responsible for the design, development and implementation of enhancements to online marketing related processes
??? Created alternative channel integration with focus on ease of business and increased sales...
NetBank
February 2001 to September 2005
Manager, Retail Banking & Consumer Affairs
tags:
management & supervisor exper...
• project management
• customer experience management
How would you describe your time at NetBank?
Managed day to day operations within our Retail Bank including our inbound and outbound contact center, sales and service delivery, regulatory relations and customer experience resources. Within this role, I was presented with the challenge of building and enriching employee relationships and morale as we migrated from a service-only shop to service and sales. I also maintained control of our Consumer Affairs segment of our Public Relations business unit ??? strengthening rapport with the Office of Thrift Supervision and creating a streamlined channel for complain escalation and resolution.
??? Oversight of day-to-day multi-billion dollar online retail bank
??? Managed an inbound and outbound customer contact center with over 60 employees
??? Accountable for vendor relationships and strategic alliances for Compliance, Marketing and Bank Operations
??? Created and implemented grass-roots workforce management tools and guidelines
??? Introduced and moderated customer segmentation model ??? linking customer value and depth of relationship to service and pricing
??? Directed innovative strategies and initiatives for improving efficiency and effectiveness of bank operations
??? Served as Public Relations liaison for C-level managers, Legal Counsel and Board of Directors
??? Supervised corporate-wide initiatives for improving ease of business, voice of customer and Keynote/Gomez Scorecard projects...
Adam's Network
Founder,
A New Stealthy St...
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NetBank
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