Avery Bell
Los Angeles, CA
currently: Job hunting
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Work history
Regional Director, Field Marketing Western Region
tags:
customer acquisition and rete...
• revenue generating
• hispanic marketing
• media promotions
• creative marketing development
• media negotiations
• marketing communications
How would you describe your time at Bally Total Fitness?
Develop the marketing strategies, tactics, brand values, sales tools, budgets and direct a team of Field Marketing Managers in 9 markets to develop marketing, promotional and advertising campaigns to drive acquisition and retention of members for 113 clubs to achieve annual revenue of $252M. Develop the strategic consumer marketing direction via yearly marketing plan, budget, objectives, and focusing on exceeding revenue goals through local, regional and national marketing campaigns by leading the team to develop unique ideas and executable marketing programs to drive revenue. This is accomplished by rapidly assessing competitive markets, implement effective strategic sales and marketing plans and motivate a highly successful sales organizations.... 
AT&T
August 1999 to January 2004
Director, Marketing Communications
How would you describe your time at AT&T?
Directed a dynamic marketing team of 7 (3 Managers & 4 Account Executives) and 3 agencies (Hispanic, General Market & Media Placement). Responsible for developing the marketing, advertising and promotional campaigns that generated $200M in sales per year for a suite of telecommunications products - Digital Cable Television, Local & Long Distance Telephone Service and High Speed Data Service. Set product marketing strategy and drove execution of these strategies for brand development, acquisition, upgrade, retention, loyalty programs, media planning, ethnic marketing, in-bound and out-bound sales channels....
Sr. Manager, Marketing & Promotions
How would you describe your time at The Walt Disney Company - C...?
Direct all facets of merchandising and sales promotional development, advertising strategy, creative development and media planning for consumer marketing campaigns. Responsible for overall strategy and management of national retail promotional development for home entertainment products. Direct consumer promotions with key accounts across all channels of retail distribution. Managed 6 Marketing Account Executives and the entire marketing mix to increase brand awareness, traffic and sales goals for over 500 Disney Stores in North America....
Senior Promotions Representative - Mexico
How would you describe your time at The Walt Disney Company - W...?
Developed and executed consumer media promotions, publicity, advertising (television, radio and print) and licensing character merchandise promotions and character stage show productions in Mexico to increase brand awareness, exceed attendance to Disneyland and Walt Disney World and vacation package sales goals....
Promotions Representative Disneyland and Walt Disney World
How would you describe your time at The Watlt Disney Company - ...?
Executed the marketing message, tracked the budget and executed the creative direction for five domestic (New York City, Chicago, Miami, Seattle, San Francisco) and five international (United Kingdom, Germany, Italy, Latin America and Asia-Pacific) markets by supporting the implementation of their marketing strategies....
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