Tina Gonsalves
Seattle, WA
currently: Job hunting
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Work history
Chief Marketing Architect
How would you describe your time at NEXT ONLINE TECHNOLOGIES?
Charged to take on dual role for MILA's sister software development company. Engineered, designed and led all strategic marketing and branding initiatives for both organizations.
Major Contributions:
* Spearheaded new customer onboarding process that increased sales 120% and decreased customer turnover 35% within first three months.
* Collaborated with developers and architects to continually enhance user interface (UI), stimulate subscriber base and optimize user experience.
* Orchestrated company's first product launch with successful leveraging of online tools, cross channel marketing and partnership development.... 
mila
September 2002 to May 2007
Director of Marketing
How would you describe your time at mila?
Piloted and led first marketing department for e-commerce mortgage wholesale lender. Pioneered marketing strategy, drove execution, mentored marketing and creative staff, calculated budgets, analyzed metrics, streamlined sales process and introduced/integrated New Media (includes podcasts, webcasts, mobile).
Major Contributions:
* Propelled dramatic sales growth, fueling revenues from $400 million to $5.5 billion in 2 years.
* Maintained average of 15% monthly revenue growth with low cost integrated marketing plan.
* Spearheaded new technology features and user interface (UI) improvements, stimulating 40% average annual increases in subscriber base and eliminating application abandonment by 30%.
* Drove development and implementation of new channel, increasing incremental revenue 33% within 60 days of implementation.
* Restructured internal communications and initiated employee training program reducing corporate turnover to 4% and increasing employee loyalty 56%.
* Created, tracked and evaluated marketing metrics to deliver highest ongoing ROI.
* Transformed user experience, reduced cost-to-produce 25% and eradicated redundancies by collaborating with developers on version 2.0 of proprietary platform....
Director of Marketing
How would you describe your time at SMITH, BUCKLIN & ASSOCIATES?
Directed strategic marketing and communications programs for consumer, B2B and technology clients for world's largest association management firm. Led multiple teams in designing and executing programs that increased profits, built awareness and took client's brands to the next level. Managed P&L, budgets and ROI on per-client basis. Consummate in Board relations.
Major Contributions:
* Optimized existing client base and increased billings 50% with the sales/execution of value-added services.
* Successfully led cross-functional teams for greatest number of clients (10) in Division.
* Re-branded Car Care World Expo, SBA's largest consumer trade show and one of the top 200 trade shows in the U.S. Plan increased number of attendees 40%.
* Pioneered first industry portal for an SBA client, including strategy, e-commerce, design and content. Portal became model for new client service....
Marketing Program Manager/Public Affairs Spokesperson
How would you describe your time at TRI-MET?
Revitalized and elevated the performance of marketing programs, community outreach and political initiatives for regional transportation agency. Top performer in creating partnerships and strategic alliances. Drove brand awareness and increased consumer satisfaction by orchestrating promotional and marketing campaigns. Popular spokesperson for Tri-Met.
Major Contributions:
* Led company in selling Tri-Met service and programs for 23% incremental increase in new ridership.
* Instrumental in designing and managing Tri-Met's most ambitious community outreach and marketing program, increasing public awareness of public transportation by 30%....
Principal
How would you describe your time at TMG COMMUNICATIONS?
Primary leadership force for successful marketing agency specializing in brand identity, advertising, product/corporate positioning, crisis management, sales promotions, special events and consumer marketing.
Major Contributions:
* Developed and sold media plan to Red Lion Hotel hospitality. Increased hotel visibility 20%.
* Led public relations and promotional efforts for major reorganization of U.S. Bank. Planned unified branches and generated over $1 million in positive press.
* Captured a 25% increase in consumer satisfaction by designing and implementing new brand campaign for Portland General Electric....
Marketing Manager
How would you describe your time at THE FLECTO COMPANY?
Designed, directed and executed VARATHANE brand's strategic marketing plan and $3 million budget. Developed and executed strategies that increased profits, built brand awareness and supported sales efforts. Supervised marketing team and outside agencies.
Major Contributions:
* Engineered and implemented most profitable new product launch in company's 60-year history. First year's sales exceeded the forecast by 170% and the plan became the model for new product launches.
* Designed and executed company's most successful consumer promotion for an existing product. Promotion received over 15% redemption rate (compared to industry average of 2%).
* Directed largest product launch in company history, including product development, budgets, packaging, merchandising, promotions and advertising for 6 new lines. Launch came in one time and under budget.
* Surpassed sales and profitability projections an average of 30% per year, never exceeding budget....
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