Rodolfo Gonzalez
Natick, MA
currently: Job hunting
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Work history
Marketing VP
tags:
event producer
• advertising
• brand strategy
How would you describe your time at White Lion Records?
Creates strategic marketing plans for each artist in our roster that is launching a CD. Establish artists image and market positioning along with his/her long-term objectives and goals. Manage production and marketing budget of all productions along with multinational labels like Sony, Warner, Atlantic, etc. Create a corporate marketing plan every year to lead the industry in many aspects. In charge of new talent search, and along with the CEO, decides which one to work with and how. Negotiate artists??? contracts with music labels. Manages the artists roster for the label and all head employees in each department.(A&R, Accounting, Promotion, etc.)... 
Freelance Event Producer
tags:
event producer
• event planning
How would you describe your time at Arco Publicidad (Arco Adver...?
Main account: Ocean Spray
Created a promotional event for Ocean Spray to promote the rationale and emotional attributes of the brand. Coordinated and negotiated the main sponsorship of a weeklong event at the 2006 Health and Wellness EXPO in Plaza Las Am??ricas (including the construction of the biggest indoor pool ever built in Plaza, filled with cranberries). Oversaw all aspects of the event (budget, technology, activities, promoters). Prepared post event reviewed and recommended 2007 ideas and promotional planning for this same event in Jamaica....
Owner and Marketing VP
tags:
account executive
• brand strategy
• advertising
How would you describe your time at Victory Saga Sneaker & Clot...?
Accounts: Nike, Addidas, Reebok, Ed Hardy, Converse, New Era
(All exclusive editions in the store, no place else)
Create a promotional and marketing strategy to promote the boutique. Manages inventory (over $50,000) and implement a system to keep track of it. Handle the public relations of the store, looking for special opportunities to promote the store in print, radio and outdoor media. (* We are the only boutique in Puerto Rico that has the right to sell original Nike and Addidas, selected from among many other stores in the island)...
Events Director & Promotions Strategic Planner
tags:
event producer
• promotion strategist
How would you describe your time at Badillo Nazca Saatchi & Saa...?
Main Account: Scion; Other Accounts: Toyota SUVs, Trucks, Hybrid, Lexus, Banco Popular
Implemented and developed a yearly marketing and strategic plan for the brand Scion. Created a one-on-one experience between the brand and the public in proprietary and sponsorship events. Managed event???s production, sponsorship, premiums, signage and fee budget (over 1 million). Provided centralized focus of event???s purpose between agency, client and external agencies. Aligned all agencies (media, production, public relations, internet) in one common purpose for each proprietary event and sponsorships. Kept track of major trends and issues in music, fashion and sports to create relevant events for consumers; key for a memorable and targeted event....
Events Executive Producer & Strategic Planner
tags:
event planning
• advertising
• promotion strategist
• event producer
• account executive
• brand strategy
How would you describe your time at West Indies & Grey?
Main Account: Coors Light
Other Accounts: Playtex, P&G, Baileys, Licor 43, Mars Foods, Doral, Pearl Vision
Developed and implemented brand???s strategic marketing plans for events & grass roots, demonstrating creativity and expertise in the field. Attracted attention to event by developing an extremely creative publicity effort. Directly supervised field coordinator???s projects to meet client expectations. Created event logistics, defining team roles, established a flawless run-down, direct pre-production meetings. Established contract negotiations with artists and external vendors, always assuring the clients and agency best interest....
Education
Marketing and Strategic Planning
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