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David Southgate
Puerto Rico
currently: Open for projects
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Work history
President
tags:
sales
• marketing
• account management
• technical project management
• public relations
• search engine optimization
• business development
How would you describe your time at I:Avalanche?
Launched bilingual Public Relations and Marketing Agency, serving North American and Puerto Rico-based clients's needs for public relations, corporate messaging, and e-marketing.
* Responsible for profit/loss and physical, technical and systems operations.
* Direct all staff, contractors, and vendors.
* Direct and supervise sales force.
* Manage all client relations.
* Developed business plans and located seed money, salary incentives and financing with Government Development Bank of Puerto Rico.
* Launched top-ranking Web-based promotional vehicle for South Puerto Rico Tourism, Business Investment, and Relocation (letsgotoponce.com).
* Executed SEO (Search Engine Optimization) strategies, obtaining page one indexing in GoogleNews and page-one Google and Yahoo! search results.
Partial Client List:
* Imagine Tomorrow, 2008 - present: PR services
* WOSO Radio, 2007 - 2008: PR services
* HotGigs Inc., 2005 - 2008: Surveys, blogs, PR (38 million reach in 2007)
* Nancy Rose & Associates, 2005 ??? present: PR services
* Circle Studio Inc., 2005 - present: Corporate messaging
* PR, blogs and corporate messaging
* JupiterMedia, 2003 - 2006: Contributor (journalistic writing)
* OMNIPLEX World Services Corporation, 2006: Web site content
* International Eye Foundation, 2005: Web dev and corporate messaging
* Caribbean Barter, 2005: Corporate messaging and surveys... 
General Manager, WebResponse and PuertoRicoWow.com
tags:
content strategy
• technical project managment
• sales management
• recruiting & leading
• web strategy
How would you describe your time at Casiano Communications?
Tripled revenue in six months at the Internet division of the largest Hispanic-owned periodical and newspaper publisher in the United States. Managed this new media agency's staff of 11 people, including editorial department, Web designers, technicians and sales staff.
* Put division on path to profitability with action plan that tripled departmental productivity and sales within six months.
* Created project management structure and procedures, personally managing 30+ Web site projects.
* Eliminated non-performing areas of PuertoRicoWow.com, suggesting staff reassignments for additional cost savings....
Freelance Writer
tags:
writers
• reporter
• internet content development
How would you describe your time at self employed?
Contributing writer for CNET (TechRepublic.com), JupiterMedia (CIOUpdate.com, Internet.com).
tags:
analyse and synthesize
• business presentations
• web strategy
How would you describe your time at Digital Pulp?
Responsible for analyzing marketing data and Web usage statistic to support Internet initiatives with sound business metrics. Clients included Scholastic.com, Universal Music Group and bluematter.com.
* Analyzed and designed Internet architecture and taxonomy that improved usability and customer experience to reach business objectives.
* Delivered business presentations to corporate executives on findings and recommendations for improving performance of Internet ventures....
Managing Editor
tags:
leadership
• editorial management and wri...
• vendor & client negotiating
• content strategy
How would you describe your time at Techies.com?
Responsible for an $800,000 annual budget and the content strategy for all Internet information across 39 North American Web sites, co-branded sites (ZDNet, CNET, RedHat), and techies.com's corporate Web site. Hired and managed a six-person staff of editors, writers, and an online community manager, as well as more than 20 freelancers.
* Conceived of and implemented revenue-driven content, newsletter and online community strategies, generating $500,000 of revenue in their first year.
* Established editorial plans, standards, systems, procedures, and metrics.
* Championed development of content management system, which automated Web page production and resulted in $2 million savings for company.
* Authored functional requirements of content management systems....
Executive Producer
tags:
project management
• sales presentations & public ...
• content development
• client care coordinator
How would you describe your time at Key Investment?
Managed dozens of custom Web projects from sale to completion. Clients included Dayton's, Hudson's and Marshall Field's; flowersandgifts.com; Minnesota Wild Hockey NHL; University of Minnesota; radio broadcasters KS95-FM and; KSTP-AM.
* Managed technical project teams, delivering projects on time.
* Wrote and edited content for clients' Web sites.
* Analyzed clients' competition and created sales presentations that resulted in $1 million in revenue.
* Directed voiceovers, concepts, illustrations, and editorial development....
Education
B.A., Journalism, Emphases in PR, news editorial, and advertising
David's Network
Director of Corpo...,
FanSnap
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Strategic Communi...,
Cynthia Morgan
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Senior Search Mar...,
FindLaw - a Thoms...
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Sr. Product Manager,
HotGigs
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David has
