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Jesse Fankushen
Alameda, CA
currently: Job hunting
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Work history
Distribution Associate
tags:
coordination
• preparation
• maintenace
How would you describe your time at Lonely Planet Publications?
Short-term project: Maintain line stock, prepare orders, execute promotional in-store displays for high-profile client Barnes & Noble, coordinate preparation of Lonely Planet books into new retail outlets.
Assistant Editor
tags:
digitized video
• troubleshoot avid system
• logged
• organized
How would you describe your time at Farallon Films?
Short-term project: Digitized, logged and organized HDV source material on Avid Xpress. Project included troubleshooting Avid system.
Instructor
tags:
planning
• facilitating
• teaching
• communication
• lecturing
How would you describe your time at uc santa cruz?
Designed and taught the course Music and Social Documentary, introducing students to issues and analysis of documentaries. Lectured, facilitated discussions, developed syllabus, planned assignments, met with students and evaluated student work. Class rated as excellent.
Associate Marketing Manager
tags:
development
• marketing
• communication
• coordination
• research
• planning
• management
• data analysis
• evaluation
• sales
How would you describe your time at Lonely Planet Publications?
Developed marketing program and pursued sales goals for Lonely Planet???s The Travel Book, resulting in the #2 best-selling travel book in the USA. Developed and managed co-op relationships between company and booksellers. Managed marketing relationship with Amazon.com, resulting in yearly unit sales of over 150,000. Analyzed BookScan data to inform sales and marketing efforts. Managed marketing partnership and developed programs with Volkswagen. Developed and evaluated customer segmentation upon which marketing strategy was based. Developed and implemented marketing programs for customer segments. Developed awareness program ???Becoming A Global Citizen??? in conjunction with booksellers, community organizations, and public. Used strategic objectives and business analysis to drive bookseller relationship decisions. Developed and used return-on-investment models to make recommendations in decision-making. Produced and wrote sales and marketing newsletter from company to trade.... 
Travel Information Coordinator
tags:
management
• training
• customer service
• supervision
• research
How would you describe your time at Lonely Planet?
Managed the US division of Travel Information Services. Developed and promoted company's relationship with travelers to improve quality, consistency and responsiveness of products. Supervised the handling of product feedback and customer correspondence to provide content for internal and external publications and web site. Had ongoing deadline-driven communication with customers, authors and staff. Managed, trained and hired staff. Evaluated, researched and answered traveler queries. Moderated online traveler bulletin board. Managed customer database. Maintained research library....
Education
Social Documentation
tags:
research
• interviewing
• directing
• editing
• production
• videography
• teaching
How would you describe your time at uc santa cruz?
Master's Thesis project: First Gravy, Journeys of the Hammond Organ, a 40-minute documentary video on Hammond soul-jazz organists. Wrote, directed, shot, and edited project.
Activities and Societies: Worked as a teaching assistant throughout graduate school, resulting in nomination from Community Studies department as UC Santa Cruz's Outstanding Teaching Assistant, 2007. Classes I assisted were: Social Documentation, Television Culture & Society, Introduction to Community Activism, History of American Film 1930-1960, History of Television, and Film Noir....
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