Product Marketing Manager
How would you describe your time at Sanyo Energy USA?
* Create, implement, and manage strategic marketing plans, product launches, programs and promotions in the retail sales channel for consumer rechargeable battery products. Channel management includes big box and specialty retailers.
* Manage daily advertising and promotional activities through advertising/public relations agency. Also responsible for selection of new advertising/public relations agency for 2007.
* Create effective sales tools and sales training to promote GE/Sanyo Brand(s). Includes insuring that sales' needs are met in a timely manner.
* Create and manage internal marketing communications programs. Includes communication with corporate in Japan and Sanyo North America.
* Manage trade show participation. Includes coordination of annual CES show and regional shows for retail and solar division.
* Responsible for multimillion dollar advertising and marketing budget....
Marketing Manager - contractor
How would you describe your time at Samsung Telecommunications?
* Spearheaded strategic marketing plans and implementation in conjunction with sales team for STA's launch into the Canadian marketplace. Included launch kits, collateral, trade shows, training, and account management of the Bell Mobility account.
* Created and managed Samsung customer loyalty programs. Worked with other Samsung divisions and external vendors to create loyalty programs across all Samsung America's companies to include a cross-divisional Holiday Mailer. Began laying groundwork for STA Thank You program to consumers.
* Directed accessory marketing. Created in box and in store brochures and collateral. Managed accessory vendor who direct sold to consumers on behalf of STA.
* Created and managed toll-free and Internet Dealer Locator program in support of mass media campaign. Continued support of program included daily issue management and outbound telemarketing campaign.
* Assisted Sprint PCS Marketing Manager on special projects in support of Sprint PCS special promotions....