Marketing Manager
tags:
database marketing
• relationship marketing
• vendor management
• customer programs
• content channel
• partner marketing
• business models
• field engagement
How would you describe your time at Microsoft?
Built the vision, product strategies; marketing programs, and field/partner readiness to acquire; retain; and extend a new strategic audience of customers. Deliverables included a branded magazine product; GTM/partner marketing channel; and customer care product.
-Content: Led the vision; product strategies; specifications; release schedules; and research/readership to drive content acquisition and personalization for a print and online magazine. Developed acquisition programs; led customer sourcing; and managed editorial/design development. Results included a major customer evidence source for company; MS.COM aggregation/extension programs; and partner development program.
-Subscription: Built and managed the subscription business which acquired a new audience of strategic customers for Microsoft. Drove list acquisition; segmentation/targeting; and demand generation campaigns. Led data segmentation and integration efforts which included differentiated product by industry segment. Managed integration of customer data between agency and Microsoft.com. Developed circulation strategies; subscription products; pricing model; field readiness; and fulfillment.
-Production: Led the production of a print/online magazine for business and technical decision makers in enterprise/mid-market segments. Built product specification; developed publishing partnership; and led the cross-functional execution between Microsoft, partner, and vendor production teams. Production included content tailoring by customer industry; print, online, and interactive content; and integrated campaign delivery. Led development and negotiation of major publishing contract.
-Partner: Developed the partner strategies; programs; advertising products; readiness; and cross-functional execution to drive a new brand. Envisioned and led the development of a cost-recoverable business model to acquire content. Led partner campaign planning across product and industry teams.
-Field: Developed the customer strategies; engagement vehicles; targeting; and field readiness to drive a personalized GTM campaign channel. Improved customer experience through streamlined communications; integrated touch-points; and predictable campaign delivery. Led district communications, personalization, and reporting.... 
