Anisha Patel

Los Angeles, CA

currently: Job hunting

Work history

Williams-Sonoma December 2005 to June 2007
Marketing Manager

tags:

How would you describe your time at Williams-Sonoma?

Brand Marketing Achievements: Doubled revenue and tripled prospect database.
* Led marketing strategy for B2B channel. Defined target market to determine market opportunity and crafted value proposition to set strategy for marketing communication.
* Executed a diverse marketing plan including: targeted mail campaigns, sales collateral, online, e-mail, ad campaigns, sweepstakes and loyalty programs.
* Designed marketing metrics dashboard to report key metrics and provided early reads on campaign responses, highlighted cost drivers and augmented marketing strategy.

Financial Management Achievements: Managed a $500K marketing budget.
* Administered the budget, forecast, and close of all marketing expenses.
* Negotiated strategic alliances with vendors (i.e.: printers, mail houses) resulting in cost savings of 10%.... read more
La Brea Bakery October 2004 to December 2005
Marketing Manager

How would you describe your time at La Brea Bakery?

Brand Marketing/Public Relations Achievements: Increased seasonal sales by 15%, strengthened brand identity, coordinated store events and photo shoots.
* Provided art direction for all sales collateral, product stories, key brand positioning points and website communications. Initiated, coordinated and oversaw a photo shoot of the company's 50-product retail line.
* Created the La Brea Bakery gift certificate marketing initiative for company's locations. Drove 15% of total holiday sales.
* Acted as primary public relations liaison for key accounts: Marshall Fields (Chicago) and Whole Foods (California). Coordinated and expanded cooking classes and book signings for La Brea Bakery Founder in major cities nationwide.
* Planned and maintained a $1M dollar marketing budget.... read more
Comment see all questions Anisha answered about La Brea Bakery.
La Brea Bakery October 2003 to September 2004
Marketing Associate

How would you describe your time at La Brea Bakery?

Brand Marketing Achievements: Drove 20% annual cost savings, drove 7% increase in key account sales, guided brand packaging development.
* Managed packaging development for 11 new products. Managed designers to produce product specific artwork, copyrighting and proofing of all packaging. Administered packaging needs of key accounts such as Gelson's and Harris Teeter.
* Created a bread sampling program to market La Brea Bakery breads nationwide. Over 3-month period key accounts, such as Whole Foods, experienced a 7% increase in sales.
* Discovered fulfillment for merchandising and POP materials and drove a 20% annual cost savings. Improved communication and implementation of promotional programs by initiating and developing an internal online promotions system to work in conjunction with the fulfillment center.... read more
Comment see all questions Anisha answered about La Brea Bakery.

Education

Boston University August 1999 to June 2003
Business Administration

tags: • •

How would you describe your time at Boston University?

Bachelor of Science in Business Administration
Dual Concentrations in Marketing(GPA- 3.4) & Finance
Honors/Activities: Dean's List & Amigos de la Americas

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