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Answers from Kathleen

What are the most challenging aspects of your job?

My experience with The General Electric Company gave me the skills to produce top quality, revenue generating event marketing programs that had a major influence on our customers experience and our bottom line. The biggest challenge is to convince upper management of the potential of effective event marketing programs.... read more

Posted @ 07:31AM, December 01, 2006 by Kathleen Cook | Permalink
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Work history

CEO June 2006 to the present
Consultant Membership Communications

tags:

Manugistics January 2005 to June 2006
Senior Manager Marketing Communications

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How would you describe your time at Manugistics?

Temporary position specifically requested to ensure success of largest annual client event.
* Assisted SVP of Marketing on communications and messaging
* Managed the annual Envision Conference ($1.6M) that featured Rudy Giuliani as the keynote speaker, a live opening act for the general
session a full scale exhibition hall, nightly entertainment and over 100 breakout sessions
* Maintained aggressive industry tradeshow scedule of 40 shows annually
... read more
Fannie Mae October 2002 to August 2004
Marketing Communications

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How would you describe your time at Fannie Mae?

Managed the communications strategy for a variety of business initiatives, including trade associations, technology rollouts, events and customer relationship management.
* Delivered high-end events for President's and CEO's of major U.S. financial institutions
* U.S. Open Golf and
President's Cup
* Developed a cohesive and automated Customer Outreach Strategy for the SFMB division that included working with Senior Executives and Fannie Mae Office of the Chair
* Developed messages and themes that support key business and franchise initiatives based on multiple audience segmentation
... read more
GE April 1991 to May 2002
Marketing & Corporate Communications

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How would you describe your time at GE?

Marketing Communications Senior Professional known for creating and executing global marketing communication strategies - experience includes a successful 12 year career with the e-commerce division of the General Electric Company during which I managed a $6 million P&L and eventually lead the Corporate Communications team.... read more

Education

West Chester University of Pa September 1983 to May 1988
English Literature - writing emphasis

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How would you describe your time at West Chester University of Pa?

Advertising Manager of Student Newspaper, Field Hockey Team

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