Work history
Marketing Director
tags:
database marketing
• brand management
• strategic marketing
• crm
• b2b lead generation
How would you describe your time at Six Disciplines?
I built the marketing department and rolled out a national brand strategy for this innovative, franchise-based, start up performance management firm. I oversee new business demand generation, customer relationship management (CRM), customer video profiling, franchise recruiting, and web marketing.
I instituted a complete brand upgrade that included the development of a brand standards guide, the launch of a new web site, and the redesign of all sales collateral
I produced a series of customer videos that crystallize the company???s brand across multiple audiences: clients, franchise owners, and media
I developed a centralized demand-generation campaigns that reduced cost per lead by 25 percent and filled seminar seats beyond capacity
I created integrated web/mail campaigns that experienced exponential viral web pass-alongs and downloads far in excesses of planned reach... 
Industry Marketing Manager
tags:
crm
• database marketing
• strategic marketing
• channel management
• b2b lead generation
• event management
How would you describe your time at Microsoft?
I led Microsoft???s penetration into the retail and healthcare markets for its ERP software. I developed strategy and executed integrated marketing campaigns to gain market share, leveraging relevant messaging and thought leadership content, and market analysis and segmentation. I developed programs to train and equip 100+ value-add resellers (VARs) in vertical marketing and selling, and utilized public relations (PR) initiatives to gain awareness and build credibility for Microsoft.
Key accomplishments:
I utilized segmentation, and marketing research and testing to improve marketing results by 400 percent for Microsoft???s point-of-sale (POS) software product
I built grassroot awareness and exceeded lead generation goals by sponsoring retail industry experts to deliver seminars on POS technology business issues at 50 merchandise trade shows, generating over 2,500 prospective customers and building product awareness among approximately 500,000 retailer attendees of these shows
I developed an innovative web broadcast series that tripled lead rates and improved attendee satisfaction scores by tapping top retail industry gurus for speaking panels
I developed a VAR training program that increased retail market fluency, enabling resellers to establish credibility with customers and effectively connect solutions with specific retail business challenges...
Marketing Manger
tags:
b2c direct marketing
• crm
• database marketing
How would you describe your time at Guideposts?
Developed marketing strategy and drove execution for five monthly giving programs and a $7 million fundraising program for this non-profit publisher.
Key accomplishments:
??? Reversed a decline in net income through a series of cost-cutting efforts and by implementing an aggressive acquisition program, utilizing regression modeling and analysis, increased subscriptions to one product by 50 percent over a two-year period
??? Successfully extended the lifecycle of a mature product by utilizing market research, database marketing, and extensive promotional package testing and analysis
??? Created and launched a new product that provided a substantial income from younger donors
??? Established a subscriber reactivation program that profitably reactivated 15 percent of lapsed subscribers...
Direct Mail/Circulation Manager
tags:
list management
• database marketing
• crm
• fulfillment management
• direct mail
• customer service center manag...
How would you describe your time at mcgraw-hill?
Managed subscriber acquisitions, renewals, and fulfillment for seven aviation/aerospace business-to-business newsletters, ancillary products, and conferences.
Key accomplishments:
??? Developed lead-generating direct marketing programs that increased qualified leads by 50 percent
??? Coordinated the marketing launch of the division???s first European-focused aviation newsletter
??? Created a CRM leads database and relocated the group???s customer service center from NJ to Washington DC
??? Directed the marketing of the most successful conference in the Group???s history...
Education
Marist
September 1996 to May 2001
MBA in Finance
tags:
market research
• team project management
How would you describe your time at Marist?
Graduated with an MBA while working full time. GPA was 3.7.
Marketing
tags:
market research
• student leadership
• international travel
How would you describe your time at anderson university?
Active in student government including position of Chief Justice of the Student Court. Did a marketing internship at Delco Remy
