Work history
Marketing Controller Europe & Ireland
tags:
europe
• international marketer
• dedicated
• drinks brands
• strategic
How would you describe your time at Constellation Europe?
Constellation is the largest wine company in the world and has global revenues of over U$5bn. It owns brands such as Hardys, Kumala & Robert Mondavi. The role comprises;
??? Developed and implemented a 3 year European marketing strategy ??? achieving profitability targets in the current challenging economic climate.
??? Developed European Brand Portfolio Strategy and Category Strategy leading to an increasingly focussed marketing investment programme (80% of budget now concentrated on 4 brands in 4 countries).
??? Developed distributor marketing management programme ??? led to 10% reduction of ineffective marketing spend by distributors.
??? Successfully recommended the implementation of a Category Management programme in key countries.
??? Management of local ATL & BTL marketing services agencies.
??? Control of a ??3m European marketing budget.
??? Management of a team of four.... 
UK Country Manager
tags:
caribbean
• international marketer
• europe
• uk
• drinks brands
How would you describe your time at West Indies Rum & Spirit Pr...?
WIRSPA is the trade association for the majority of the rum producers in the Caribbean. The role encompassed embarking on a ?? multi million pan European Category Campaign for the new ???Authentic Caribbean Rum??? marque. Brands included Appleton Estate, Cockspur, and Mount Gay. The role comprised:
??? Developed the European Caribbean rum strategy for the category. Gained approval and budget from WIRSPA to implement. Golden is rum now 2nd fastest growing spirit in UK.
??? Developed & produced a European communications strategy and agency brief.
??? Managed a pan European pitch to appoint an advertising agency to the ??13m ATL & BTL campaign.
??? Implemented and developed a relationship and dialogue with key on and off trade retailers in order to build the category of Caribbean Rum.
??? Presented programme to the trade and gained new listings e.g. 2 in Waitrose
??? Managed UK distributors on behalf of brand owners where appropriate....
bmmi
October 2001 to August 2005
Group Head of Marketing
tags:
middle east
• consumer brands
• international marketer
• strategic
• drinks brands
How would you describe your time at bmmi?
With a turnover of U$ 200m and workforce of 450, BMMI is one of the largest distributors & retailers of international drinks and FMCG grocery brands in the Middle East. Based in Bahrain, it has operations in 10 countries including the USA, Africa, Asia, Dubai and Qatar.
Group Head of Marketing: September ???04 ??? August ???05
??? Responsible for managing all commercial relationships with international brand owners. This included, Anheuser Busch, Bacardi Martini, Colgate Palmolive, Diageo, Heineken, Kraft, Kellogg???s and Red Bull.
??? Development of international commercial strategies, plans and targets on behalf of major brand owners in markets such as Dubai, Bahrain & Qatar.
??? Developed and implemented portfolio strategy & prioritisation within a portfolio of mixed brand owners.
??? Built Bahrain into Red Bull???s highest per capita consumption country in the Middle East & N. Africa.
??? Management of a team of 12 marketing & customer service personnel.
Marketing Controller ??? Drinks Division: October ???01 ??? August ???04
??? Developed marketing strategies on behalf of brand owners including Diageo, Bacardi Martini, Glenmorangie, Anheuser Busch & Heineken.
??? Developed consistent brand prioritisation and investment leading to year on year profit growth of 10% over 3 years.
??? Increased the region???s number 1 whisky brand, Johnnie Walker Black Label & Red Label MAT sales by +50% and +84% respectively from August 2003 to June 2005.
??? Launched Smirnoff Ice in 2002 to become the fastest selling new drinks brand in Bahrain in 15 years.
??? Management of a team of six - consisting of Marketing Managers, Sales & Research Analysts and support staff....
Marketing Manager
tags:
uk
• determined
• creative
• drinks brands
• strategic
How would you describe your time at scottish & newcastle int. ltd?
Marketing Manager - Kronenbourg 1664: May ???98 ??? Sept ???99
??? Developed strategic brand plans and managed ??12m annual budget.
??? Development of ATL communications strategy and implementation of TV & print advertising campaigns.
??? Introduction of new packaging formats and designs into off trade and gained instant listings in 2 multiple retailers. Became fastest selling new bottled beer after 4 months.
??? Two direct reports (Brand Manager & Brand Assistant).
Senior Brand Manager - McEwan???s Lager: Jul ???97 ??? Jun ???98
??? Formulation of the brand???s 5 year strategic marketing plan.
??? Implementation of above and below-the-line campaigns (TV, cinema, press & PR) and ongoing Rangers Football Club sponsorship.
Senior Brand Manager - Foster???s Lager: Dec ???96 ??? Jun ???97
??? Development of Foster???s TV campaign (???Drink Australian, Think Australian???) with M&C Saatchi.
??? Responsible for leveraging the UK programme of Foster???s Grand Prix sponsorship
Customer Marketing Manager, Scottish Courage Brands (Off Trade): Jan ???94 ??? Nov ???96
Developed, managed and implemented trade marketing strategies for key customers e.g. J Sainsbury, Tesco and Booker Wholesale.
??? Presented and implemented specific commercial marketing plans to customers.
??? Formulated and implemented the Foster???s Ice off trade launch strategy in ??? judged to be the most successful new product launch in UK drinks trade for 10 yrs.
??? Implementation of ???Fostralia 1000??? - a ??2m below the line promotion for Foster???s....
Education
BSc (Hons) Politics & International Studies
Postgraduate Diploma in Marketing (Dip M, MCIM)
James has
