Work history
rei
October 2007 to the present
Copywriter
tags:
copywriting
• sports industry
• marketing
• print production
• creative
• writing
• retail
• advertising
• outdoor industry
How would you describe your time at rei?
Create copy for REI expert advice articles plus direct mail and in-store advertising and tech manuals; dropped new copy into existing REI advertising templates, using InDesign CS3 to revise layout.
MSN
November 2006 to July 2007
Content writer
tags:
web
• creative
• copywriting editorial online
• advertising
• writer
• writing
How would you describe your time at MSN?
Penned compelling copy designed to drive traffic to MSN channel content; researched news, pop culture, political and educational topics; created and published Web pages using Bedrock.
MSN
July 2006 to November 2006
Producer
tags:
writer
• copywriting editorial online
• producer
• web
• creative
• community
• writing
• journalism
How would you describe your time at MSN?
Penned editorial content; assessed existing content and suggested improvements for editorial and community-building options, including blogs, message boards, polls and more, for multiple MSN channels, including City Guides, Lifestyle, Health, Tech & Gadgets, Sports and Travel; drove hiring process for new bloggers; coached bloggers to improve editorial quality; researched competition as a means of developing revised site strategy; collaborated with tech team to determine best UI options for pages; reviewed vendor proposals and reported back to team with findings.... 
Photographer/owner
tags:
snow sports industry
• creative
• photography
• extreme sports industry
• photographer
• photo
• bike industry
How would you describe your time at Karen Johanson Photography?
Conceptualize, shoot and edit event, editorial and advertising images for clients in the sports, technology, creative and entertainment industries; manage multi-thousand-image collection (digital and analog), including scanning and the creation of filename conventions and archive structures; manage online portfolio, from image processing with Photoshop to FTPing and troubleshooting; track images throughout production and licensing process; create marketing collateral using Photoshop CS2 and InDesign CS2; create bids; negotiate contracts, licensing and fees; hire creative collaborators....
Karen has
