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Senior Position in Medical Device / Medical Equipment Company responsible for marketing / strategy

Posted @ 02:51PM, July 24, 2007 by Krishnakumar Sankaranarayanan | Permalink
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Work history

Hospimedica International Ltd May 2001 to November 2006
Marketing Manager

tags:

How would you describe your time at Hospimedica International Ltd?

Led team of 5 Product Managers and 35 Sales Personnel to Rs. 22 crore (US$ 5.5 million) turnover
Identification of target market segment and customers within each market segment for specific products
Preparation of a plan of action for each product range for meeting targets
Interaction with
customers for their feedback and communicating their comments to the manufacturer
Regular monitoring of progress towards targets through review meetings
Competitive analysis of products
Sales force recruitment and training
Demand generation programs including advertisements in professional journals, mailers, workshops, and conferences
Identification of effects of government policy on healthcare-related issues and their effects on business
Identification of global trends in healthcare and their applicability to the Indian market
... read more
Hospimedica International Ltd May 1995 to May 2001
Product Manager

tags:

How would you describe your time at Hospimedica International Ltd?

Head of Neurology Products Group and Rehabilitation Products Group with accountability for both marketing and customer support ; Identify target market segments for each product and potential customers in each segment ; Define targets for countrywide team in line with commitments to manufacturers ; Prepare a clear plan of action for achieving targets; Assign non-overlapping working territories for each team member and monitor activities ; Assess competitor activity and devise plans to minimise effects on business ; Demand generation programs ; Quote and follow-up cases for equipment procurement from Hospitals ; Decide on equipment to be added to stock and lay down clear plans and schedules for liquidation... read more
Hospimedica International Ltd February 1994 to May 1995
Manager Customer Support

tags:

How would you describe your time at Hospimedica International Ltd?

Plan schedule for installations of equipment; Document equipment due for annual maintenance contracts and ensure that proposals are submitted in time ; Lay down schedule for preventive maintenance visits for equipment under warranty / maintenance contract to ensure uptime guarantees are honoured ; Identify commonly required spares and ensure their availability in stock to reduce downtime ; Assign non-overlapping territories with targets for Maintenance contracts and consumables for each team member and monitor activities towards achieving targets ; Payment follow-up ; Ensure compliance of self and divisional personnel with office rules and regulations... read more
Indian Institute of Technology, Delhi January 1991 to February 1994
Senior Scientific Officer

tags:

How would you describe your time at Indian Institute of Technol...?

Design and development of medical instruments ; Prototype development in consultation with Industrial Design Centre IIT Delhi ; Interaction with user groups on feedback about design ; Presentation of products at conferences ; Working with manufacturers for commercial production ; Assistance to graduate students in research ; Occasional teaching assignments to undergraduate students 2... read more

Education

Indian Institute of Management, Calcutta December 2006 to the present
Marketing and Strategy

tags:

How would you describe your time at Indian Institute of Managem...?

Student of the PGPEX Program
Courses in Finance, Economics, Operations, Marketing, Strategy and Behavioural Sciences
Majors : Marketing / Strategy
International Student Exchange Program in Leeds University UK
Internship at One Medicare UK studying the market for primary care services in NHS, UK
Research papers on Indian healthcare accepted for presentation at NASMEI Conference 2007... read more
Electrical and Electronics Engineering

How would you describe your time at Indian Institute of Technol...?

Masters programme in Technology in Electrical Engineering specializing in Control, Guidance and Instrumentation Systems

Project work in Biomedical Engineering

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