Laura Walker
Charlotte, NC
currently: Open for projects
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Work history
Marketing Consultant
tags:
seo
• direct mail
• electronic payments
• search engine optimization
• sem
• search engine marketing
• credit card
• social media
• debit card
• direct marketing
• strategic marketing
• card marketing
• web 2.0
• integrated marketing
• digital marketing
• social magazine marketing
How would you describe your time at Grow Strategies?
Global Marketing and Business Development Consultant, Charlotte, NC 2003-Present
(Self-employed as a marketing consultant incorporated as Grow Strategies)
Sr. Business Leader, Financial Institution Marketing at VISA, the world's largest retail electronic payments network, July 2008-Present: Provide leadership to Financial Institution client across all Visa products and services. From strategy through execution, deploy end-to-end marketing services on strategic initiatives. Align Visa product, marketing, and sales objectives and resources to client business needs. Deliver, coordinate, and coalesce marketing insights with key stakeholders to influence marketing strategies and programs. Earn marketing thought leadership by providing insight-driven, data-focused, actionable marketing point of view. Direct and implement best-in-class marketing solutions and trends to ensure consistent and effective use for meeting client business objectives and needs. Contribute Visa point of view, socialize key learnings, and collect best practices among stakeholders. Efforts extended client's position as one of the most robust card portfolios in the country.
Vice President Global Marketing at ADVANCED DETECTION TECHNOLOGY, manufacturer of physical security systems, November 2007-July 2008: Conceived, developed, and implemented new brand strategy, including print and electronic media, tradeshow/exhibit materials, product literature, and dealer engagement and support materials. Launched two new websites (one eCommerce) involving content architecture and search engine optimization (SEO). Search engine marketing (SEM) programs resulted in 200% gains in traffic and 20% week-on-week lead growth rate. Nurtured media and analyst relationships to secure editorial space featuring product announcements and expert point of view. Generated demand through education-based outreach programs including web events, online publications, and blogs. Launched eNewsletter, achieving 800 subscriptions within 60 days.
Director of Marketing at BODY WORLDS, museum exhibit, July-November 2007: Drove record-breaking attendance through public relations and consumer marketing programs including radio, TV and print media, viral and community marketing, street team, and direct marketing.
Vice President Global Marketing at OMEGA PERFORMANCE CORP, training and consulting firm serving financial institutions, October 2005-April 2007: Managed 8 corporate and field marketing staff across North America, EMEA, South America, Africa, and Asia/Pacific. Directed integrated marketing campaigns and business development programs to effect over 50% lead generation and 15% revenue growth rate. Conceived, developed, and launched refined web content architecture including search engine optimization (SEO) and paid and natural search marketing (SEM) programs resulting in 200% traffic increase and 20% month-on-month lead growth rate. Generated 6000+ new leads, converted 40% to active prospects and 10% to clients through 40,000+ direct mail pieces supplemented with integrated electronic marketing tools such as microsites. Secured best-of-industry brand visibility through publishing thought leadership content in electronic and traditional trade, consumer and business publications. Produced online education-based outreach programs including web events, online publications, and blogs. Increased e-newsletter subscriptions 50% to 8000 total.
Vice President of Marketing at COOLING TECHNOLOGY, manufacturer of process cooling equipment, September 2004-June 2005: Delivered 30% revenue growth by restructured marketing and sales operations. Increased traffic 300% through search engine optimization, search marketing and directory listings. Transformed website into dynamic industrial products catalog, including automated QuickQuote(r) mechanism and buying decision support framework. Wrote feature articles for leading trade publications. Boosted qualified leads by 400%, and contributed 30% increase in bookings with overall +50% ROI.
Executive Director of CONTENT MANAGEMENT PROFESSIONALS, not-for-profit professional association, March 2005-October 2006: As part-time Executive Director, crafted membership business model, drove all organizational functions including implementation of aggressive fundraising model and launch of website for 400-member professional association.
Strategic Marketing Consultant at XBRL INTERNATIONAL, not-for-profit global technology standards association in the financial services sector, February-August 2004: Working with PWC, KPMG, the Bank for International Settlements and others, designed new funding program for global financial services standards organization.
Strategic Marketing Consultant at EPC GLOBAL, not-for-profit RFID standards association, January-July 2004: Developed launch materials for individual industry segment, and strategic marketing and industry engagement frameworks. Designed credentialing process for vendors.... 
Education
Business Administration
tags:
economics
• business management
• finance
• marketing
• managerial accounting
How would you describe your time at Faulkner University?
BSBA, cum laude
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