Marketing Intern
tags:
travel related marketing
• branding
• leasdership
• project management
• organization & multi-tasking
How would you describe your time at jetblue airways?
* Integral member of the advertising and promotions team, planned and lead the execution of promotional sponsorships and events at various locations and venues throughout the United States. Included heavy
interaction with clients and on the spot coordination of advertising activities at large scale events.
* Researched the college student market and developed a plan for effective interaction between the airline and the college market, presenting plan to airline marketing executives.
* Completed an in-depth competitive analysis detailing the activities of other airlines and companies targeting
similar markets. Using this analysis I developed recommendations meant to enhance the image of the brand...
Student, Assitant AE Advanced Advertising Lab