Deb Silhacek
Seattle, WA
currently: Job hunting
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Work history
Management Supervisor - Promotions/Partnerships
How would you describe your time at wunderman?
- Managed strategic planning aligned with key marketing initiatives: partnerships, sports, music and family
- Identified cross-team collaboration opportunities among agency as well as Microsoft retail, relationship marketing and first/third party game publishers
- Built and managed team operations and personnel of eight within Seattle and Chicago offices... 
Account Director
How would you describe your time at The Marketing Arm?
- Developed strategies and promotional concepts for Frito-Lay Brands: Fritos, Lay's, Ruffles, Variety Pack product lines and Rold Gold
- Collaborated with multiple brand teams and agencies to develop retail programs, overseeing program budgets exceeding $1million
- Managed and negotiated integrated Lay's event with Good Morning America, Tim McGraw and Make-A-Wish, post-show concert, online re-broadcast and Wal-Mart retail event
- Coordinated launch of Destination Joy presented by Lay's, the Make-A-Wish awareness campaign, in six major markets delivering over 600 million impressions for brand Lay's
- Managed agency brand team personnel (2)...
Account Supervisor
tags:
consumer package goods
• promotions
How would you describe your time at TracyLocke?
Account Supervisor- PepsiCo Foodservice Division
- Developed concepts and managed activation of Pepsi beverage and Frito-Lay snack programs to drive traffic and increase sales
- Managed agency teams and process for successful program activation through creative, legal, production, fulfillment and finance
- Activated PepsiCo's national sports properties, business initiatives through collaboration and management of client teams across departments and PepsiCo organizations
Frito-Lay Customer: Subway, Distribution Channel
- Partnered with client and customer to grow Frito-Lay snack business for Subway's 20,000 restaurants
- Conceptualized opportunities to increase incidence through suggestive sell programs, crew training
- Developed and activated Distributor Channel marketing and incentive programs designed to increase volume and distribution within PepsiCo portfolio
Customer: Pizza Hut
- Demonstrated strategic thought leadership through programs designed to grow dine-in and carry-out beverage business for Pizza Hut's 6,400 stores
- Engaged multiple Pepsi and Pizza Hut agencies to develop and execute national programs such as Pepsi "Play for a Billion"
- Utilized domestic best practices to assist in growth of international Pizza Hut/Pepsi business
Promotions Manager
- Special assignment developing strategic partnerships and alignment between corporations for national activation, including 7-Eleven (fresh sandwich promotion), Harrah's Entertainment (World Series of Poker)...
Senior Client Manager
tags:
sports marketing
• consumer package goods
How would you describe your time at Genesco Sports Enterprises?
Senior Client Manager - Business Development (11/01 - 06/02)
- Cultivated sports marketing strategies resulting in incremental fees and business for the agency
- Developed promotional concepts aligned with NFL, MLB, MLS, Olympics, NCAA
Director of Soccer - PepsiCo (2/00 -11/01)
- Directed PepsiCo's domestic soccer activation, including management of official sponsorship of Major League Soccer and individual team (12) relationships
- Developed customized marketing programs with the Pepsi Sports Group, Customer Marketing and individual bottlers to grow sales and gain incremental display space
- Negotiated and coordinated athlete appearances on a national and local level, saving client over 50% in talent fees...
Director of Advertising, Community Relations
How would you describe your time at Kansas City Wizards - Major...?
- Managed annual Major League Soccer team advertising/marketing budget of $700,000 through advertising, media, community relations, youth programs
- Established Wizards within the community through year-round events and grassroots activities
- Managed marketing and media department personnel of up to 4 individuals day to day...
Manager of Marketing, Promotions
How would you describe your time at Vanguard Airlines?
- Successfully established promotional programs to build awareness in each market during first three years of company operation
- Negotiated and coordinated event sponsorships and promotional opportunities (ie Kansas City Wizards) in up to 15 markets
- Managed and cultivated community relations and grassroots marketing efforts for each market including local chambers of commerce, visitors bureaus and non-profit organizations
- Developed sales promotions for the general public and travel agent community...
Education
Communication Studies
tags:
mentor
• promotions
• event planner
How would you describe your time at University Of Nebraska Linc...?
Highlights: Walt Disney World College Program, College of Arts and Sciences - Senator (Association of Students of the University of Nebraska), Office for Student Involvement work study program, Kappa Delta sorority
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