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Jonathan Baker
Austin, TX
currently: Job hunting
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Work history
Marketing Consultant
tags:
non profit
• cost control
How would you describe your time at The Fellowship at Plum Creek?
Acted as pro bono consultant to non-profit church in their effort to brand themselves and create awareness in the Austin, Kyle, Buda, and San Marcos markets. Created new logo and look and feel for the church and translated into a wide variety of materials including banners, church bulletins, local advertisements, and other tactics.
?? Increased average Sunday attendance by 20% over a 3 month period through the implementation of a low cost, consistent marketing campaign
?? Attracted over 2,000 visitors to a first time live nativity event in December of 2009 and solicited over $10,000 in donations to support effort
?? Lowered marketing expenditures by 43% through vendor maintenance and better management of material ordering process... 
Senior Manager Retail Sales
tags:
sales management
• direct marketing
How would you describe your time at Grande Communications?
Regional manager responsible for driving the activities of commercial and residential direct sales teams, inbound and field collections teams, and multi-dwelling business development teams. Handled all marketing, community relations, government relations, and product development for Dallas / Fort Worth market.
?? Created advertising campaigns that led to the addition of 40,000 new telephone lines, cable subscribers, and DSL customers and $1.5 million in annualized revenue
?? Successfully launched digital cable television service and acquired over 6,000 customers in the first year of the launch
?? Led a team of commercial sales representatives and sales support representatives and built $920,000 in annualized revenue
?? Increased high-speed Internet base by 70% in 2004 and drove penetration rates to 30% of the total households passed in the Dallas market.
?? Built a collections team and brought the percentage of customers current on their bills from 50% to 90% during the first three months of managing the collections process...
Director of Strategic Marketing
tags:
analysis
• p&l
• internet e-commerce
• strategic marketing
How would you describe your time at Grande Communications?
Top corporate marketing executive for Texas based telephone, cable, and data provider with $205mm in annual revenue, $40.8 mm in EBITDA, and 320k revenue generating units. Broad scope of responsibility including P&L accountability, strategic market planning, customer lifecycle management, creative development, churn reduction, sales forecasting, pricing, and training for all sales channels in Texas.
?? Over a three year period, grew subscriber base by 60%, revenue generating units by 65%, and revenue by 25% in a competitive, remarket environment
?? Through a combination of churn management, lower cost of acquisition, and increased ARPU, doubled the lifetime value of new subscribers over a three year period adding $90 million in lifetime revenue
?? Reduced overall Marketing expenditures by 15% and increased response rates by 25% by implementing segmentation program to tactically target customers
?? Drove sales through all customer touch points including door-to-door sales, call centers, retail storefronts, and the Internet....
Director of Sales & Marketing
tags:
product management
• product develoment
How would you describe your time at CoServ Electric?
Senior sales and marketing executive for telecommunications start-up division of electric cooperative diversifying into additional utility services. Directed all sales and marketing functions including product launches, identifying target markets for build, customer awareness, and acquisition. Successfully launched a billing system for the new product line and designed all revenue, expense, and ROI reporting for communications division. Built and managed a team of product managers, account managers, and market analysts.
?? Responsible for all creative marketing and product development efforts for residential voice, cable, and Internet services creating $25 million in new revenue over three years
?? Managed the creation and implementation of all commercial marketing efforts increasing revenue by $10 million over three years
?? New product launch of DSL. Took product from concept to implementation and have created $8.4 million in annualized revenue and driven household penetration rates past 20%
?? Created programs aimed at targeting 60% turnover in apartment complexes and 20% turnover in single family homes that generated $1 million in new revenue and maintained all current revenue
?? Maintained and grew customer base and revenue throughout the course of Chapter 11 restructuring and facilitated sales and transfer of company to Grande Communications
?? Increased the monthly revenue of voice customer base by 15% per customer through the implementation of bundled product approach...
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