ncr
March 2008 to the present
INDUSTRY MARKETING SPECIALIST
tags:
marketing
• market & data research and an...
• marketing planning
How would you describe your time at ncr?
Provided first-hand knowledge of self-service technology and industry requirements, by communicating and documenting the high level solution requirements from a regional perspective to product management/development. Made recommendations on the required solution portfolio to product marketing and communication teams for their industry globally. Frequently communicated with NCR Travel global sales teams worldwide to gain in-depth understanding of current/future regional industry requirements as well as competitors in the region and their positioning/portfolio
* Scoped Travel & Lodging market segments globally for NCR Travel solution portfolio and services and then provided quarterly industry overviews for on different competitors??? segments to achieve strong positioning of NCR Travel solutions portfolio.
* Created NCR Business Impact Model (BIM) for Hotel & Airline segments that enabled delivery of stronger values propositions to NCR customers by showing the return of investment of NCR Solutions based on their actual financial data
* Communicated required solutions and industry landscape information to Product Management and Marketing Communications to ensure that NCR high-level solution/product requirements are clearly articulated to Product Management to enable Research & Development to keep up-to date with competition
* Responsible for the growth and profitability of industry portfolio, thereby enabling China Sales team to close $1,5M deal with China Southern, the 1st international customer within 3 months
* Gained a deep understanding of the industry requirements and trends by actively engaged with Industry Trade Organizations including IATA, ACI, and AAAE.
* Managed the intranet portal content for Travel & Lodging and ensured that product related high value deliverables and collaterals are delivered to Regional Marketing Deployment teams
* Led the messaging and content exhibited in industry trade show, generating high volume attendants??? traffic to NCR booth and significant increase in sales leads.
* Planned and oversaw customer visits, worked with account teams to plan their visit strategy and played a central role as host and lead presenter of the NCR strategy & value propositions to the customer.... 
STRATEGIC MARKETING ASSISTANT
tags:
market & data research and an...
• marketing planning
How would you describe your time at Hewlet Packard?
Supported the Outsourcing Marketing Lead and assisted ???Go-To-Market??? team???s marketing programs. Collected and analyzed customer data to identify potential markets, gathered competitor data and analyzed their sales & marketing strategies.
* Prepared reports of findings and translated complex findings into written text. Monitored industry statistics and followed trends in marketing literature
* Analyzed relevant potential market segment /competitive information including market size, market trends, customer needs, to develop new product proposals and business development strategies
* Presented the quarterly Outsourcing Club Europe (OCE) and the Sourcing Consultants briefing sessions to help HP Outsourcing portfolio to gain a better exposure by industry analysts and consultants creating an increase of 50% in leads generated through analysts....
