Susannah Kim
La Canada Flintridge, CA
currently: Job hunting
|
Work history
Associate Customer Marketing Manager
tags:
teamwork
• results
• leadership
How would you describe your time at Pharmavite?
* Supported top grocery accounts Albertsons, Safeway, Kroger, HEB and Ahold by providing recommendations and post-event analyses on trade promotions, resulting in ROI improvement of +44% vs. year ago and increase of 177% in profit.
* Managed $10 MM trade funds and collaborated with Sales Directors to forecast trade spending and incremental revenue on a quarterly basis, improving trade efficiency by +9%.
* Initiated joint venture with Kroger's Private Label, which was unique to the customer and well received by the retailer's upper management. Project involved leading a cross-functional team to set up a third party co-packer and alignment on legal, credit, financial and logistical terms among the three entities. Event is part of the largest promotional month in the history of Pharmavite, LLC at Kroger and is currently forecasted to bring in $1.2 MM incremental business, with probable annual repeats.... 
Sales Planning Manager
How would you describe your time at MARS Pet Care U.S?
* Developed in-market sales programs, covering base, promotional and new item launches for $159.5 MM pet treat segment, including program design, promotion development, and execution of Pedigree, Whiskas Temptations and Schmackos brands.
* Led a cross-functional team to launch Whiskas Temptations Mega Bag, which resulted in an incremental $4.4 MM sales to pet segment.
* Contributed to the introduction and integrated customer sell-in of The Good Life Recipe brand of dog/cat food and treats, one of the largest new product launches in the company's history with forecasted year-1 sales of more than $150 MM. Helped kick-start initial sales by coordinating integrated end-cap displays of both main meal and treats with our largest customers.
* Developed channel-specific sales strategies encompassing $9 MM trade spending, merchandising and route-to-market. Used these strategies to translate brand proposition into compelling programs of sale and gain agreement to channel and customer-specific growth expectations for the segment....
Marketing Coordinator
How would you describe your time at Discus Dental?
* Assisted VP of Consumer Marketing in introducing BreathRx oral hygiene products into consumer market to increase consumer sales by over 2000% vs. year ago.
* Developed and managed mint and gum product launches for retail markets such as Walgreen's, Rite Aid, Albertsons and Ulta, executing customized push marketing programs including the "Walgreen's Beauty Expert campaign".
* Managed bills of material, cost analysis, streamlining operations and distribution to result in over $1 MM of savings to the company....
Business Development Associate/Intern
How would you describe your time at Munchkin?
* Assisted CEO and VP of Business Development in developing an international strategy for Munchkin, Inc.
* Spearheaded launch of Munchkin, Inc. infant products and Bamboo Pet products in Mexico and Korea.
MBA Marketing Intern
How would you describe your time at Warner Bros. Entertainment?
* Assisted VP Marketing and National Promotions Director in strategic direction, increasing promotional value by more than $1 MM for artists such as Cher; Peter, Paul & Mary; and Maroon 5.
* Recruited and led team of MBA Marketing interns for radio promotions.
* Analyzed market research for key marketing partnerships in video and sales with companies including Mattel and South Beach Diet....
DESC
August 1999 to June 2000
International Liaision
How would you describe your time at DESC?
* Cultural liaison between corporate office and subsidiary offices in USA, Japan and Canada.
* Assisted Executives towards record sales of $2.4 BN by editing and revising marketing and promotional materials in English.
Education
MBA, Marketing
How would you describe your time at Pepperdine University's Gra...?
* Led team to place first in American Marketing Association (AMA) 2004 Business Plan Competition by choosing and motivating team members, assigning key deliverables, managing towards project timeline, and driving overall results.
* As a summer intern at the business school's marketing and public relations department, assisted in promoting school dean and faculty as intellectual influencers of the business community in the Wall Street Journal, Los Angeles Times and other media....
UCLA
September 2001 to June 2003
Psychology
How would you describe your time at UCLA?
* Recognition: College Honors, Dean's List
Similar People
Coordinator:Conti...
Verizon Wireless
|
|
|
Managing Director
Wadja Media Limited
|
Bachelor of Fine ...
Texas Tech Univer...
|
|
Marketing Director
coktel sierra
|
|
|
|
|
