Darcy Kelley

Darcy Kelley is a skilled multi-channel marketer and strategist. For the last 12 years (6 years online), he has developed needs-based marketing, sales and service programs, for an array of companies, in multiple industry verticals.

* Adept at leading or supporting multiple business lines (with P&L responsibility) and providing strategic counsel to internal business units or external clients
* Excels at developing needs-based programs and initiatives over customer behaviour lifecycles (maximizing LTV and loyalty)
* Expert at engagement online (e-mail, e-commerce, offline programs, brand site continuity, integration)
* Experienced with social media and integrating "Web 2.0" channels and initiatives holistically

An expert at selling online, Darcy developed profitable customer relationships online for Columbia House and InBev, on branded e-commerce sites, and via affiliate channels such as Amazon and Commission Junction. He understands how customer communications, brand sites and e-tail capabilities need to mesh together to foster positive, long term relationships.

Client or agency side, Darcy has also shown brands like Nissan, J.D. Irving Ltd. and Petro-Canada how to bring e-marketing and social media best practices (including blogs, communities and forums, viral, word-of-mouth) into the marketing mix (integrated with direct marketing, corporate communications, public relations), company-wide, and how to set themselves up for long-term success.

Darcy is a past Director of the Toronto Vintners Club, and blogs on diverse topics ranging from good wine to the latest marketing campaigns. His expertise has been cited recently by renown publications such as MarketingSherpa, the Aberdeen Group, The Globe and Mail and Canadian Business. His next speaking engagement is this fall for the WoMMA.

Currently engaged part-time, as a Senior Strategist, at Capital C, he is looking to assume a full-time, permanent position.

Darcy can be reached at 905-510-8284 & darcykelley2.0@gmail.com...