Darci DeLain
currently: Job hunting
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Work history
Marketing Communications Manager
tags:
leader
• marketing communications
• strategic planner
• highly organized
• tradeshow and special event c...
• project management
• asset management services
• multi-tasker
• direct mail
• services to scientific/resear...
• services to healthcare industry
• internal communications
• brochures/collaterals
How would you describe your time at Thermo Fisher Scientific - ...?
* Re-established Marketing Communications Department after five month period of no one in the role
* Developed comprehensive strategic marketing plan encompassing advertising, direct mail, web, sales communications, PR and tradeshows
* Developed automated, documented processes for managing tradeshows, PR, and literature requests
* Conducted new direct mail campaign netting more than 100 leads in past 3 months
* Organizing customer advisory board and series of nationwide educational laboratory management seminars
* Hire, supervise, and mentor 1-2 new marketing communications specialist(s)... 
Marketing Communications Consultant
tags:
interactive media production
• strategic planning
• website content
• internal communications
• tradeshows
• pacs software marketing commu...
• marketing communications
• new product launch communicat...
How would you describe your time at Merge Healthcare?
* Developed interactive demonstration CD, direct mail pieces, web pages, and related collaterals to launch new PACS software product at RSNA, leads increased by 5%
* Developed strategic marketing communications launch plans for Spanish language and mammography product, which included advertising, web, direct mail, brochures, and internal sales tools/collaterals
* Completed strategic advertising/PR media and tradeshow plans for 2007, researched locations for 2007 regional user group meetings
* Wrote series of articles for employee intranet on different departments, products, and interesting facts...
Marketing Communications Manager
tags:
creative writing skills
• direct mail
• web content
• catalogs
• advertising
• project management
• strategic planning
• internal communications
• brochures/collaterals
• tradeshow and special event c...
• public relations
• highly organized multi-tasker
How would you describe your time at ge healthcare?
Strategic planning and execution of all marketing communications plans for multi-billion dollar healthcare imaging company to promote and enhance image and sales of GE Healthcare products and services:
Interventional X-Ray, Surgery/Navigation Marcomm Mgr 2005 - 2006
Oncology and Neurology Care Area Marcomm Mgr 2004 - 2005
Aftermarket Solutions Marketing Communications Mgr and See & Treat Cancer Care Partnership (GE/Varian Relationship)
2003 - 2004
Accessories & GoldSeal Pre-Owned Marcomm Mgr 2001 - 2003
Accessories Marketing Communications Manager 1997 - 2001
Program Management:
* Managed annual marketing communications budgets of up to $1.6M, producing $600 million in sales
* Developed innovative new product launch plans/marketing campaigns for Oncology, Neurology, and Interventional X-ray/Surgery in conjunction with marketing and product managers - producing 2nd highest number of leads for GE at largest radiology healthcare show in 2005
* Acted as key liaison with partner company Varian, to launch pioneering cancer related programs with select hospitals. Created customer marketing kits, integrated direct mail, advertising, and PR programs to promote GE Healthcare Oncology offerings
* Collaborated with internal and external groups to develop award-winning print advertising campaigns, brochures/collaterals, customer catalogs, customer marketing kits, internet web communications, direct mail, sales presentations, internal communications pieces and other marketing campaign materials to support needs of various marketing and sales teams, incorporating ROI measurements to ensure effectiveness.
* Coordinated participation in key healthcare industry tradeshows ranging from 2,500 to 75,000, helping to generate increase in leads
* Re-branded GoldSeal pre-owned equipment division with new campaign. Launched first ever Accessories Online website, streamlined print catalog production process, saving 33%
* Acted as liaison between individual GE business units and other Marcomm managers to exchange ideas/share best practices, and leverage cross-modality participation/inclusion of client products across businesses and divisions. Conducted quarterly competitor review on messaging and advertising with business, along with initiating customer research as necessary...
Recruitment Support Specialist
tags:
writing
• multi-tasking
• tradeshow/event planning
• marketing communications
• meeting planning
• recruitment support
• hr support
How would you describe your time at compuware (via prostaff)?
* Assisted recruiters/technical resource managers in designing and implementing creative programs to attract potential candidates to the organization such as open houses, career fairs, brochures/flyers, advertising, etc.
* Processed new employee/H1-B visa paperwork, etc. and other correspondence to ensure that new employees would be relocated and paid on time
* Learned entire system without documentation in one week when regular employee became ill and was out for three months. Created process documentation and checklist to streamline process in future...
Market Research Interviewer
tags:
market research
• market research interviewer
• leader
How would you describe your time at dieringer research?
* Interviewed research subjects on various topics via phone to uncover info and opinions important to clients
* As crew leader, supervised 3-5 other interviewers to ensure all surveys were complete and correct according to the client's instructions
* Consistently exceeded goals for number of survey completions per hour and number of subjects recruited for focus groups. Earned 100% of all bonuses offered for outstanding performance...
Marketing Communications Manager
tags:
manager
• public relations
• leader
• advertising
• strategic planning
• marketing communications
• brochure/catalog development
How would you describe your time at bell atlantic computer tech...?
Developed and consolidated all marketing communications activities for six computer repair facilities to create and enhance company image in the computer repair, spare parts and support solutions marketplace.
* Orchestrated successful cross business advertising campaigns from creative concepts and layout to media placement, reducing advertising expenses by 33%
* Developed effective public relations campaigns to increase industry exposure. Wrote press releases, bylined articles, newsletter features, arranged media interviews with key spokespeople
* Created brochures, direct mail pieces, catalogs, sales presentations, training manuals, and other materials
* Coordinated company participation in key industry tradeshows including show selection, exhibit design, logistics and promotional events...
Education
Spanish Courses (Ongoing)
tags:
spanish
BBA - Marketing
How would you describe your time at university of wi - milwaukee?
Bachelors of Business Administration with Marketing Emphasis. Member of Pi Sigma Epsilon Sales and Marketing Fraternity.
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