Dennis Roy
San Francisco, CA
currently: Job hunting
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Work history
Xringer
December 2006 to August 2007
Product Manager
tags:
project management
• product management
How would you describe your time at Xringer?
Managed server & client engineering and test teams to develop, port and launch a multi-platform music discovery application.
- Product hub for the design, engineering, porting and test of mobile music discovery application
- Key contributor to professional-services pitches for top-tier wireless carriers and mass-market entertainment brands... 
Sr. Marketing Manager
tags:
mobile & wireless
• marketing
How would you describe your time at Infospace?
Lead multiple cross-functional teams, to create marketing programs in support of the launch of a ground-breaking mobile personalization initiative, a cross-sell enabled mobile video product and multiple mobile game releases
- Built a comprehensive marketing campaign for the launch of Tony Hawk's Mobile Dissent, the first ever mobile action-sports superstore, which enables users to quickly personalize their phone with the entirety of the action-sports lifestyle
- Pitched North-American mobile carriers on marketing campaigns for Take 5, a streaming mobile-video service that cross-sells ringtones, graphics and games from the videos users watch
- Created comprehensive product marketing plans for the entire slate of Infospace's upcoming game launches including mobile versions of Tomb Raider, Super Slyder, Marble Galaxy, Cubis 2 and more
- Created pitch materials to all US carriers, CBS and Tony Hawk Industries...
Nokia
March 2004 to May 2006
Games Product Manager
tags:
marketing
• console gaming
• mobile & wireless
• mobile industry
How would you describe your time at Nokia?
Title Marketing Manager
Oversee product positioning and competitive intelligence for numerous titles. Accountabilities include title-specific product packaging and websites, and evangelizing products to PR and sales. Worked closely with game producers, sales, PR and regional marketing groups.
- Played key role in the development of new processes for the Title Marketing team, including marketing planning methodologies. Revamped existing processes to increase the department's effectiveness.
- Revitalized the morale of the team by helping them understand the importance of their work.
- Selected to oversee critical negotiations with the US & European PGA Tour; re-started the stalled negotiations by building strong relationships, setting clear goals and keeping everyone on track.
- Created a comprehensive marketing plans for Elder Scrolls Travels: Shadowkey, Pocket Kingdom, Mile High Pinball and other unannounced titles....
Product Manager (contract position)
tags:
console gaming
• marketing
• product management
• advertising
How would you describe your time at Encore Software?
Accountable for the successful launch of multiple titles concurrently, including product positioning, marketing plans, packaging and ad campaigns. Report to Marketing Director and work closely with sales, PR and product development. Created successful guerilla marketing campaigns utilizing e-mail blasts and message boards.
- Launched 10 titles in five months - all on time and within budget despite extremely tight deadlines. Company sold all titles into key accounts despite competition for shelf space.
- Inherited one title which had no clear positioning and was only four weeks from release. Determined positioning, designed packaging, developed marketing campaign and released the title on time.
- Successfully met tight deadline to release, Fugitive Hunter, by Thanksgiving weekend in line with corporate directive. Turned around all packaging and advertising within one month.
- Developed template for integrated marketing plans which was adopted for use on other products....
Product Manager - Sports & Entertainment Brands
tags:
product marketing manager
• sports / marketing-manager
How would you describe your time at Midway Games?
Promoted to sports position after success as Entertainment Product Manager. Worked as key member of the team assigned to make changes to the company's licensed hockey game, NHL Hitz. Contributed to new feature set and led all marketing efforts, including working with PR and sales to integrate activities.
- Worked on development of new feature set for NHL Hitz 20-04 (PS2, Xbox, GCN, GBA) including conducting focus groups to identify potential opportunities.
- Maintained strong relationship and constant communication with NHL and NHL Players Association, gaining permission to retain Hitz's trademark physicality while adding more realism.
- Managed Spy Hunter port and successfully advocated for inclusion of original arcade game. This important feature was consistently praised in reviews of the game and contributed to solid sales results.
- Achieved strong unit sales for Xbox and GameCube versions of Gauntlet: Dark Legacy through successful positioning in a crowded marketplace....
Software Marketing Manager
tags:
project management
• advertising
• marketing
• product management
How would you describe your time at Red Jade?
Hired by VP, Marketing to assist in developing a launch and branding strategy for innovative new technology funded by Ericsson. Analyzed hardware sales trends and developed revenue forecast which was used as basis for business model and purchasing plan.
- Screened agencies for product name and web site development and collaborated with Weiden and Kennedy on development of corporate branding strategy.
- Examined domestic and international software sales trends to evaluate video game genres, licenses, and potential third-party title acquisitions...
Marketing Manager
tags:
console gaming
• marketing
How would you describe your time at Ubi Soft?
Reported to GM and Director of Marketing. Created sales forecasts and managed the launch of 19 SKUs in two years. Developed packaging, print and TV advertising, launch plans, sales and trade materials.
- Managed the release of Disney Dinosaur to tie in with movie launch. At the time, Game Boy Color version was company's fastest, best-selling title ever. Resolved complex Nintendo issues to make the release date.
- Product-managed Speed Devils which became a top-ten Dreamcast title....
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A New Stealthy St...
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