Work history
Vice President
tags:
strategy development
• asset management
• product management
• wealth management
• investment
• portfolio manager
How would you describe your time at Citigroup?
* Developed /refined asset allocation strategies and model portfolios for key countries given the changing market dynamics
* Developed monthly research commentary, including the analysis of macro environment, equity and fixed income markets
* Presented market updates to key regions on a regular basis and supported regions with clients' questions
* Analyzed and evaluated new investment products proposed by regions, including but not limited to the analysis of investment objective, underlying assumptions, investment process, risks/returns and suitability
* Supported countries with the due diligence analysis of new investment products and new fund providers
* Conducted ad hoc analysis for regions regarding asset allocation, investment commentary and products
* Developed and launched financial planning model for high net worth clients in Singapore to enhance integrated relationship centric investment sales; The model was proved to be a successful competitive edge in the market
* Conducted business analysis for key markets periodically, including product mix, yield, financials, redemptions and sales productivity; came up with feasible recommendations in order to close the sales gaps
* Explored the new products/advisory opportunities to fulfill unmet consumers' needs in new segments and markets
* Led the comprehensive analysis of the Singapore investment market; developed strategies for the business growth
* Explored opportunities in alternative channels for further investment products growth, including developing cross-sell strategies with other Citigroup businesses
* Led the wealth management strategic assessment in key retail bank markets across key products and process components of the proposition (e.g. assets, liability, investments, insurance, sales & distribution)... 
Summer Intern
tags:
strategy development
• marketing
• product management
How would you describe your time at Colgate Palmolive Company?
* Explored opportunities with dental professionals; developed constructive recommendations to enhance Colgate's image through professional marketing, highly appreciated and approved by top management
* Developed best practice for powered-battery toothbrushes, applied by subsidiaries to enhance local business
* Coordinated with regions for a global launch to accommodate different needs and expectations on the product, packaging and marketing support...
Brand Manager
tags:
marketing
• strategy development
• product management
How would you describe your time at sc johnson & son?
Brand Manager, Insect Control-Raid (2000 - 2002)
* Conducted in-depth market research and analysis and identified strategic growth opportunities for Raid; successfully increased annual sales by 20%, returning the brand to No.1 position
* Systematically analyzed consumers' usage and attitude; identified consumers' need gaps and launched two break-through products, resulting in 15% and 5% share gains in these two segments
* Directed development of Asia Pacific TV Commercial, achieving the record "recall" and "persuasion" score
* Devised and executed effective PR programs with government to enhance brand image; gained unprecedented government endorsement for Raid within 3 months
Assistant Brand Manager, Center of Innovation, Marketing (1997 - 2000)
* "Hungry Employee" Honor: awarded annually to only 2% of employees for superb contribution
* Successfully managed cross-functional team to establish new marketing model for low-end coil; adopted by all other brands for future launches
* Led China-based multinational Center of Innovation team in new product development; delivered four break-through concepts fulfilling identified consumer needs for worldwide rollout
* Created a unique innovation model for China market, applied to all SCJ brands at ideation stage...
Education
Master of Business Administration
International Business Management
Lerong has
