Work history

Digital River globalTech October 2004 to September 2007
e-Commerce Marketing Manager

How would you describe your time at Digital River globalTech?

- Successfully managed a broad lists of clients that generate over $30 million in annual online sales including Logitech, ATI Technologies, SonyStyle, Fujitsu, Sonos, and Sling Media
- Increased sales on key accounts 40% year-over-year, by instilling 'best practices' including promoting upsells,
designing interstitial landing pages, performing A/B multivariate testing, and launching employee and partner programs
- Implemented targeted marketing campaigns that decreased abandonment rates, increased traffic and conversions while at the same time avoided channel conflict
- Managed client's overall relationship by engaging in many different business units including project management, product management, web development, QA, IT, customer service, and accounting
- Renegotiated contracts and captured business requirements on new enhancements for existing client base which also required preparing legal documents such as Statements of Work and contracts
- Instrumental in optimizing organic search, paid advertising, and contextual advertising for clients
- Composed and presented Quarterly Business Reviews for strategic clients focusing on sales metrics, Key Performance Indicators (KPI), quarterly initiatives, and marketing proposals
- Trained new clients and employees on content and order management applications
- Designed banners ads and creative email content for targeted online promotions
- Performed site reviews and offered recommendations for improving sales and user experience
- Created, developed, and branded an offer website, an affiliate marketing program for our hard good clients
... read more
Pacific Coast Wine Marketing September 2003 to September 2004
San Diego Regional Sales Manager

How would you describe your time at Pacific Coast Wine Marketing?

- Responsible for maintaining and growing San Diego County, managing over eighty accounts
- Performed wine tastings and made presentations to restaurant owners, food and beverage directors, company employees, and other social large groups
- Prospected for new accounts and increased account base
by 15% and met or exceeded sales objectives for new wine placements and specifically focused portfolios every month... read more
lexmark international May 2000 to December 2000
Marketing Intern

How would you describe your time at lexmark international?

- Researched and gave recommendations on whether to give credit, reship, or deny Mis-ships/Short-ships (problem orders) ranging from $500-$250,000.
- Reduced delinquency rate on problem orders from 60% to 0% by end of 2000
- Conducted detailed SWOT analysis on Lexmark and competitor websites
proposing innovative ideas for improvement
- Wrote product copy and other marketing materials for five new Lexmark printers
- Augmented the content of Lexmark's system builder website
- Wrote press releases on cluster printing for Vice-President of division introduced at 2000 PC Expo
- Assisted in profiling 1500 companies by cold calling current customers and providing recommendations on how to increase customer satisfaction
... read more

Education

University of Kentucky August 1997 to May 2001
Management
University of Kentucky August 1997 to May 2001
Marketing

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