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What's your dream job?

Media Buyer/Panner

Posted @ 09:23AM, February 09, 2007 by Rick Welch | Permalink
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Work history

ID Media December 2007 to the present
Senior Account Executive

How would you describe your time at ID Media?

- The Senior Account Executive plays a crucial role in the development of media plans in accordance with the objectives / strategies developed on assigned account(s), implements the non-broadcast media buys, manages & provides stewardship for all media campaigns.

- Integrally involved
in the day-to-day Agency efforts on behalf of a client’s product or service on assigned account(s).

- Expected to manage the client relationship with a high degree of professionalism and be able to lead client meetings and handle client presentations.

- Also responsible for training / managing the ongoing workload of the more junior members of the account team
... read more
Heartbeat Digital May 2007 to the present
Media Planner

tags:

How would you describe your time at Heartbeat Digital?

Planning, reporting, optimizing for a strategic consulting firm.

Heartbeat Digital is an online/interactive agency currently specializing in the pharmaceutical industry.
Heartbeat Digital April 2007 to December 2007
Media Strategist & Planner

How would you describe your time at Heartbeat Digital?

Responsible for strategic analysis of client's spending versus that of their competitor's / industry standards, and reccommending spend levels for business pitches. In addition, responsible for developing online media plans in accordance with the objectives, strategies and goals communicated by Heartbeat Digital's clients.

Also responsible for meeting with publishers to ensure company stays on top of emerging media platforms and offerings.
... read more
Web 2.0 Startup March 2007 to June 2008
In charge of Internet Marketing

How would you describe your time at Web 2.0 Startup?

Website Project: In charge of digital promotion (including paid search, network buying), and management of affiliate programs.
Bolt Media May 2006 to May 2007
Traffic Manager

How would you describe your time at Bolt Media?

Responsible for first collecting all assets from production, then working with the agency/client as well as adserving vendor to ensure efficiency and timely delivery of the ad campaign.

Also responsible for auditing, reporting, and optimizing online campaigns.

NOTE:
Bolt was to be
acquired by GoFish in the Summer of '07, due to a legal battle with Universal Music, Bolt.com was forced to shut down. Many of its employees currently work with GoFish.com.... read more
Bolt Media May 2006 to May 2007
Traffic Manager

How would you describe your time at Bolt Media?

Responsible for first collecting all assets from production, then working with the agency/client as well as adserving vendor to ensure efficiency and timely delivery of the ad campaign.

Also responsible for auditing, reporting, and optimizing online campaigns.

NOTE:
Bolt was to be
acquired by GoFish in the Summer of '07, due to a legal battle with Universal Music, Bolt.com was forced to shut down. Many of its employees currently work with GoFish.com.... read more
Various Media Groups January 2006 to January 2008
Media Planner / Strategist
prudential financial June 2005 to October 2005
Jr. Project Manager, Systems Development
prudential financial June 2003 to October 2004
Intern - CTS Technology Services

Education

Susquehanna University September 2002 to May 2006
Student
DelVal January 1998 to December 2002
Delaware Valley Regional January 1998 to December 2002

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