Laura West
New York, NY
currently: Job hunting
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Work history
Project Manager
tags:
online project maagement
How would you describe your time at Inquiry Management Systems?
Plan, develop, and implement online media kits and directories, lead generation/reader service programs, sweepstakes, marketing sites, and e-response campaigns for leading B2B and consumer and publishers. Coordinate development of navigation, functionality, and creative. Prepare contracts. Monitor and report on site statistics. Develop marketing recommendations for increased site traffic and visitor participation. Establish daily and weekly project priorities; maintain and update project production schedule.... 
Marketing Manager
tags:
book and journal marketing
• direct response manager
How would you describe your time at Routledge/Taylor & Francis ...?
Managed and implemented integrated marketing plans including direct mail, e-mail, topical catalogs, and exhibits. Prepared marketing and sales projections for new title proposals. Attended new product acquisition and sales meetings. Wrote, edited, and proofread all copy. Managed mailing list research and acquisition. Coordinated project scheduling, design, printing, and lettershop. Collaborated with UK office to maximize global marketing and promotion efforts. Managed $300,000 marketing budget....
Director of Marketing, Research
tags:
online publishing
How would you describe your time at Light Reading?
Developed promotional materials for web-based telecommunications reporting services and research, webinars, and conferences. Oversaw copy and design of e-mail and print campaigns. Negotiated over $200K in marketing barters with parallel publishers, corporations, and associations. Ensured timely delivery of copy, graphics, and lists to web department for internal and barter partner web promotions.
Reason for leaving: position eliminated...
Marketing Manager
tags:
circulation marketing
How would you describe your time at American Lawyer Media?
Developed marketing plans and materials for litigation newsletters; reference books; and legal research services. Created direct mail, e-marketing, and web promotions for new sales and renewals. Contributed to development of new product branding initiatives, including re-branding and re-launch of entire product line. Developed and monitored circulation and renewal models. Managed list research and acquisition. Negotiated printing contracts; oversaw printing and lettershop functions. Analyzed direct response campaigns. Prepared weekly marketing/circulation reports. Managed annual budget of $1,000,000....
Marketing Manager
tags:
journal and book marketing
• non-profit
How would you describe your time at American Institute of Chemi...?
Developed targeted marketing plans and materials for journals, books, electronic products, conferences, and sponsorship programs. Managed annual budget of $350,000. Oversaw direct mail, catalogs, e-marketing, lead generators, and web promotions. Analyzed direct response campaigns. Managed list research and acquisition. Conducted and presented results of market research initiatives for new product development.
Reason for leaving: downsizing...
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