Jennifer O'Brien
Bellevue, WA
currently: Job hunting
|
Work history
Marketing Director
How would you describe your time at HomeTeam Television?
Responsible for marketing and public relations for the HomeTeam one-hour "cause" reality television show promoting first time home ownership:
* Web site - Developed and maintained www.ht-tv.com to promote the TV show, gather nominations for recipients, provide highlights of past episodes
* Media relations - Secured local media coverage for all season two episodes of HomeTeam in outlets including the New York Post, Hollywood Reporter, Broadcasting & Cable Magazine, the New York Times, Brandweek, Mediaweek and WABC Morning News along with 60 other U.S. dailies and industry trade publications.
* Awards - Submitted and won two awards, an Accolade for Inspirational and Motivational Reality Television, and a Telly Award for excellence in TV programming.
* Sponsorships and Product Placements - Acted as liaison to major TV show sponsors including Lay's Brand of Frito-Lay, Levitz Furniture, the Roomstore, Floor and D??cor, and Reader's Digest Home and Garden Group.
* Viral Marketing - In addition to traditional SEM and SEO activities, marketed the television show in various social marketing venues including Blogger, Brightcove, Digg, Grouper Video, GoFish, Broadcaster, AOL Video, YouTube, Veoh, Google Video and MySpace.
* Recipient Outreach - Guerrilla marketed cities in which the TV show was filming including advertising, editorial coverage and outreach to local associations, government constituents and housing authorities
* Local station contact - Acted as the marketing contact for approximately 170 local station affiliates as HomeTeam was nationally syndicated in 94% of the country on networks including ABC, CBS, NBC, FOX, CW, and Superstation WGN.... 
Marketing and PR Director
How would you describe your time at MindOH!?
Responsible for marketing and public relations activities to launch MindOH!, an e-Learning company focusing on character education:
* Web site - Responsible for writing and maintenance of Web site content, product development, electronic newsletters, direct mail and email campaigns, and channel partner Web sites
* Collateral - Directed content creation and layout of corporate presentation materials including stationary, data sheets and brochures
* Media Relations - Led the development and execution of a media relations program to secure MindOH! news placements and industry recognition. Landed media stories at NPR, local Houston ABC and CBS affiliates, People Magazine, Fast Company, Time Magazine, USA Today, The Houston Chronicle, Houston Business Review, CNN Headline News and The New York Post.
* The Character's Cool Contest - Created and ran an annual, high-tech, charitable contest for youth which reached 30,000 students in all 50 states.
* Book Editor - Published an anthology of student essays in 2005 titled "I Wish I Knew What To Do?! Teens Tell It Like It Is ??? On what to say to get bullies to leave you alone!"
* Research and Development - Participated in content creation, script editing, video shoots, usability design and information architecture for interactive Web-based products...
Marketing Manager
How would you describe your time at luminant worldwide?
Marketing Manager, Pervasive Computing and Wireless Internet, July 2000 - November 2000
Responsible for increasing market awareness for the pervasive computing and wireless Internet practice:
* Media Relations - Attracted stories in media outlets such as the Wall Street Journal Interactive, iStrategy, Digitrends, CommVerge Magazine and CNBC's The Next Wave
* Professional papers - Managed content creation, layout and distribution for more than ten professional and educational white papers about pervasive computing
* Events - Secured conference speaking positions and event participation for the pervasive computing group including two WAP Developers' Symposiums, Internet World 2000, Interactive Energy 2000, mCommerce 2000, and IBM's Voice Web Think Tank
* Alliances - Responsible for joint marketing with IBM, the WAP Forum and the VoiceXML Forum
Manager, Marketing Communications, September 1999 - June 2000
Directed online and offline marketing communications for the national marketing practice:
* White papers - Promoted subject matter experts throughout the company to write educational papers; managed content submissions, layout, production and distribution.
* Case Studies - Managed the content development of case studies, project reviews and client success stories for both internal and external use. Developed an internal database of client profiles to facilitate communication and knowledge sharing for about 350 projects.
* Communication and Media - Created and distributed LumiNation, a weekly digital newsletter to 1,000 employees. Managed media activity in dailies and trades based in the Western region.
* Getting Involved for Tomorrow (GIFT) - Led the Seattle GIFT team involving Luminant employees in volunteer work and charitable giving for activities such as Seattle Works Day, Childhaven's giving tree and the St. Patty's Day Dash....
Marketing Coordinator
How would you describe your time at Free Range Media?
Responsible for general marketing research and support, and media relations:
* Media Relations - Attracted stories in publications such as Forbes Magazine, Inter@ctive Week, Internet World, Bank Rate Monitor, The Seattle Times, Sm@rt Reseller, and Digitrends.
* Communications - Established a monthly News Flash to partner, editorial and analyst contacts.
* Awards - Promoted company and clients for awards: Won the Washington Software Alliance Industry Achievement Award's Service Provider of the Year for 1998; Bronze Pencil Award from The One Show Interactive Awards for the UNIONBAY Web site; ChannelSeven.com Top 100 Award for 1998 and 1999; International Web Page Award for Swedish Medical Center Web site; Web Marketing Association's Standard of Excellence Award for 1998 and 1999.
* Collateral - Created marketing materials and collateral pieces including press releases, data sheets, case studies, white papers, proposals, and Web site content....
Education
Journalism/PR, Psychology
Similar People
Marketing Coordin...
Birch Aquarium at...
|
Certificate in Pr...
University Of Was...
|
|
Assistant Photogr...
Frontline Photogr...
|
Editorial Assistant
seattle magazine
|
Director of Corpo...
FanSnap
|
Director NA Wirel...
hewlett-packard
|
|
|
|
|
