Daniel Greenfield

Atlanta, GA

currently: Please hire me!


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Answers from Daniel

Myspace or Facebook (or neither)?

FaceBook

Posted @ 04:12PM, October 14, 2007 by Daniel Greenfield | Permalink
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Work history

Earthlink September 2000 to October 2007
Vice President, Corporate Communications

tags:

How would you describe your time at Earthlink?

* Advised senior management on corporate positioning and outreach related to the Company's financial performance, strategic partnerships, product launches, public policy, and brand
* Supervised a staff and PR agencies on communications including annual report, public remarks and select internal
communications for the CEO
* Worked extensively with leading business reporters, editors, industry analysts and bloggers on Internet and telecommunications issues including broadband and wireless adoption, privacy and security
* Served as a leading advocate for Company's social media policy and programs:
- developed a corporate blog and employee blogging policy
- created and authored an industry-recognized personal blog
- developed a corporate podcast series
- created an internal employee Wiki to address EarthLink's social media strategy
- worked extensively with product development and customer communications on a proposed online technical support forum
- proposed a plan to revamp the internal employee directory
* Developed crisis communications program; was lead spokesperson on key strategic announcements related to corporate restructuring and CEO Garry Betty's death and appointment of a new CEO
* Launched GenerationLink, a national community relations program launched to increase Internet adoption by bridging generational and digital divides
... read more
OneMain.com April 1999 to September 2000
Vice President, Corporate Communications

tags:

How would you describe your time at OneMain.com?

* Promoted from director to vice-president working directly with senior management
* Handled media relations, employee communications and the development of a corporate web site
mci worldcom December 1994 to April 2000
Senior Manager, Corporate Communications

tags:

How would you describe your time at mci worldcom?

* Promoted from manager to senior manager
* Supervised managers and employed a PR agency
* Provided strategic counsel to MCI WorldCom executives
* Managed free / paid media strategies to publicize MCI WorldCom corporate and public affairs initiatives
* Organized grassroots campaigns, wrote press
releases, op-eds, and talking points... read more
Powell Tate January 1994 to December 1994
Public Affairs Consultant

tags:

How would you describe your time at Powell Tate?

- Oversaw numerous client services for national public affairs firm, including media tours and briefings.

- Developed a national op-ed campaign for the pharmaceutical industry

Education

wesleyan university September 1981 to May 1986
American History/Film Studies

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