Tricia Lucas

Cary, NC

currently: Here to network

Skill tags   


Work history

SAS
IBM
SAS December 2002 to the present
Account Executive

How would you describe your time at SAS?

Sell software and services into the Insurance and Capital Markets sectors of Financial Services.Accounts include Merrill Lynch, UBS, Goldman Sachs, Lehman Brothers, Mellon Bank, Credit Suisse, Bear Stearns, NASDAQ, New York Stock Exchange, Principal Financial, The Hartford, Travelers.
Triangle Technology Services March 2002 to January 2003
Director of Strategic Partners

How would you describe your time at Triangle Technology Services?

Reported directly to the President. Managed strategic partners and develop sales and marketing programs to promote the sale of EMC hardware support services, used equipment, and leases. Communicated sales strategies, trained and educated IBM Global Services and DecisionOne Sales divisions on our service offerings: EMC Symmetrix and Clariion support, On-Site Spare Parts, Remote Support Facility Software, 24x7x365 Technical Support, Technical Training, Equipment Reconfigurations, Equipment Removals, and Equipment Sales and Leasing. ??? Managed implementation/transition plans for service takeover of ALLTEL and SBC accounts with
C-level management.
... read more
Howstuffworks.com October 2000 to January 2002
Director of Business Development

How would you describe your time at Howstuffworks.com?

Identified strategic partnerships and fostered business development for this Education start-up dot-com and Internet Media Company. Developed business opportunities through websites and HSW Express, a traditional print magazine designed for students and parents. Projects included customized content for partners, content syndication, offline co-development projects and advertising. Played a key role in developing corporate development strategies and business collaboration proposals, market assessments, business modeling, contract negotiation and assessment of acquisition opportunities/strategic partnerships... read more
Marketing and Sales Consultant January 2000 to January 2001
Owner
Planetportal September 1999 to October 2000
Director of Sales and Business Development

How would you describe your time at Planetportal?

Managed communications and sold the value of patent-pending technology, infrastructure, marketing and data mining services of a new company that pioneered print to web technology. ??? Developed dynamic customized marketing campaigns for a diverse customer base. ??? Earned recognition as the only person who produced sales income for the company, while forming business alliances to generate a future income stream. Generated major elements of the business plan, funding initiatives, strategy, product development, marketing communications, business development and staffing. Provided leadership in the development of a public relations plan, sales and client support materials, pricing structures, customer support programs, tradeshows, market research and data analysis... read more
IBM October 1998 to October 1999
Worldwide Manager of e-Business

How would you describe your time at IBM?

Set business priorities, managed web project teams, and identified e-business opportunities for IBM, a global provider of computing solutions. Hired and managed a team of nine project managers. Defined internet strategy and implemented design components including navigation, segment orientation, market channels, and content management. Integrated the websites of other IBM divisions and geographies. Managed brand and segment internet requirements, content guidelines, and site standards to enhance customer service.... read more
Stingray Software-Roguewave January 1997 to January 1999
Senior Account Manager

How would you describe your time at Stingray Software-Roguewave?

Served as one of four account managers that established worldwide sales in a start-up environment, generating total revenue of $5 million in 18 months for private start-up Stingray. Successfully sold to Fortune 1000 accounts in 13 states, Canada, Germany, France, Sweden, Switzerland, Norway, and Italy. Promoted to Senior Account Manager for West Coast territory after Roguewave acquisition... read more
Hummingbird Communications January 1994 to January 1997
Business Development Manager

How would you describe your time at Hummingbird Communications?

After acquisition managed sales of entire product line to all U.S. education accounts, distributors, and resellers for this developer of PC to UNIX internetworking software. Increased annual sales by 280% and ranked no.1 in new business.

Marketing Manager
Before acquisition managed
advertising agency, public relations agency, publication representatives and other vendors. Reduced marketing communications expenditures by performing media buying in-house. Designed readership response program to determine the effectiveness of advertising and direct mail... read more
Ambra (IBM subsidiary start-up) January 1993 to January 1994
Advertising Manager

How would you describe your time at Ambra (IBM subsidiary start...?

Developed and implemented marketing plans for 17 new product launches of IBM's direct response manufacturer of personal computer products. Managed $12 million media budget and advised executive leadership on content and strategy of ads, direct mail, and catalogs from conception to distribution. Developed and promoted corporate brand identity to increase customer awareness. Designed and executed plan to sell excess inventories during consolidation phase... read more
QMS (now Minolta) January 1987 to January 1993
Marketing and Media Analyst

How would you describe your time at QMS (now Minolta)?

Developed, negotiated, placed, and evaluated media campaigns for worldwide manufacturer of intelligent networking print systems, including PostScript laser and color desktop printers.

Education

university of south alabama January 1990 to December 1993

How would you describe your time at university of south alabama?

MBA, Business, 1990 — 1993
Spring Hill College January 1983 to December 1987

How would you describe your time at Spring Hill College?

BA, Communications Management, 1983 — 1987 Scholarship Recipient of the following: ??? Scripps-Howard Scholarship ??? Advertising Federation Scholarship ??? Presidential Scholarship ??? U.S.S. Alabama Scholarship ??? Metropolitan Scholarship

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